Latest SEO News & Updates

Search Engine Journal 15 hours ago

OpenAI’s API Only Partly Matched ChatGPT’s Citations, Paper Finds via @sejournal, @MattGSouthern

A paper tested whether Google results and OpenAI's API can stand in for ChatGPT's citations. They matched cited sites more often than the exact pages. The post OpenAI’s API Only Partly Matched ChatGPT’s Citations, Paper Finds appeared first on Search Engine Journal.

Search Engine Journal 1 day ago

Google’s Indexing API Docs No Longer Explain How To Get Approval via @sejournal, @MattGSouthern

Google removed the Indexing API approval form and steps from its docs. Default quotas are listed, but the pages don't say how to request more. The post Google’s Indexing API Docs No Longer Explain How To Get Approval appeared first on Search Engine Journal.

Search Engine Journal 1 day ago

Rank Tracker Data, ChatGPT Tags & AI Search Links – SEO Pulse via @sejournal, @MattGSouthern

A rank tracker logged Google pages missing their usual sites, some ChatGPT links lost tracking tags, and Google and Bing changed AI search links. The post Rank Tracker Data, ChatGPT Tags & AI Search Links – SEO Pulse appeared first on Search Engine Journal.

Search Engine Journal 2 days ago

Meta’s New Terms Expand Crawling Rights Beyond Advertisers via @sejournal, @MattGSouthern

New terms let Meta crawl sites tied to business users and use the content to train its products, widening rights ad buyers had already granted. The post Meta’s New Terms Expand Crawling Rights Beyond Advertisers appeared first on Search Engine Journal.

Search Engine Journal 2 days ago

Why The New York Times Puts Free Content First

The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works. The post Why The New York Times Puts Free Content First appeared first on Search Engine Journal.

Search Engine Journal 2 days ago

It’s Possible Your Migration Issues May Be Due To Site Quality via @sejournal, @marie_haynes

If your new domain won’t index and there’s no technical fix, the problem may be originality. Read Marie Haynes’ theory and what to do next. The post It’s Possible Your Migration Issues May Be Due To Site Quality appeared first on Search Engine Journal.

Search Engine Journal 2 days ago

Google Takes Applications For A UGC Pipeline Separate From Crawling via @sejournal, @MattGSouthern

Google is accepting applications from forums and social platforms for a UGC pipeline separate from crawling. The post Google Takes Applications For A UGC Pipeline Separate From Crawling appeared first on Search Engine Journal.

Seroundtable 2 days ago

Daily Search Forum Recap: October 16, 2026

Here is a recap of what happened in the search forums today...

Ahrefs Blog 2 days ago

How to Automate Content Creation: A Follow-Along Guide

When people hear “automated content creation”, I imagine they picture something like this: Enter a keyword, click a button, and poof! An article is made. From there, they’ll generate 500 articles before the day ends and publish all of them.…Read more ›

Abondance 2 days ago

Google AI Overviews and AI Mode: more visible links, but still no click data

Bottom line: On October 15, 2026, Google announced more links in AI Mode and AI Insights, placed higher in the responses, with one or two links highlighted for some queries. News article carousels are being expanded to new regions and languages, and Goog

Seroundtable 2 days ago

Search News Buzz Video Recap: Google Poisoning Tracking Tools, Google AI Results Updates, Discover To Change, Google Ads, ChatGPT & SEO

Google seems to be poisoning the third-party tracking tools with fake data and paywalls; this is wreaking havoc on keyword tracking. Google launched Gemini 4 Argon and it is in AI Mode. Google made several...

Seroundtable 2 days ago

Google Search Ranking Volatility & Chatter Spike Today

It has been a while since I reported on a Google Search ranking update. I blame the tools, but in all seriousness, I am seeing a spike in volatility and, now probably more importantly, a spike in chatter over the past 24 hours, related to Google Search ranking changes, referral traffic changes and o

Seroundtable 2 days ago

Google Ads To Allow Certification For Online Gambling Advertisers

Google Ads will allow some advertisers to apply for certification for the category of online gambling. This started this month, October 2026, and will gradually be available to some advertisers in Google Ads.

Seroundtable 2 days ago

Bing Tests Read More Links In Search Result Snippets

Microsoft is testing placing "read more" links within the Bing Search result snippets, like Google officially did a year or so ago. I am able to replicate this on some browsers, where Bing adds a "Read more" link at the end of the search result snippet that links to the same place the main title lin

Seroundtable 2 days ago

Google Ads Lead Form Adds Lead Scoring For Lead Qualification

Google added the ability to add lead scoring by indicating answers that qualify a lead for your business to get higher-quality leads. You can add up to 12 answers per question and check off whether they qualify under the lead scoring section.

Seroundtable 2 days ago

Bing Search Testing Popular Links On Snippets

Microsoft is testing adding the label "Popular Links" to the Bing search results sitelinks. This reminds me of the Google top pages test and variations of that.

Seroundtable 2 days ago

Google Ads API Releases Twice Per Month Going Forward

Google Ads is planning on pushing twice as many Google Ads API updates for the remainder of this year and into 2027 compared to its previous schedule. Last year, Google said it would release an Ads API update monthly and now Google is switching that to two updates per month.

Seroundtable 2 days ago

Google Updated Indexing API Quota Details & More

Google has updated the indexing API documentation; this includes three different pages within the documentation. I think the big takeaway is that Google removed the old approval process and initial testing explanation, the sitemap recommendation, and, most importantly, the default quota details.

Search Engine Journal 3 days ago

ChatGPT Traffic Drop Appears To Be A Tracking Problem via @sejournal, @MattGSouthern

ChatGPT-attributed traffic fell sharply in several analytics datasets this month, and analysts tie the drop to ChatGPT links that open without tracking tags. The post ChatGPT Traffic Drop Appears To Be A Tracking Problem appeared first on Search Engine Journal.

Seroundtable 3 days ago

Google Dataset Search Currently Not Returning Search Results

For the past several hours, Google Dataset Search has not been able to return any search results or matches. Google Dataset Search returns a response that says "Your search - [keyword phrase here] - did not match any datasets."

Search Engine Journal 3 days ago

Google’s Universal Cart Is Live: How Carts Get To Your Store via @sejournal, @MattGSouthern

Universal Cart is rolling out across Search and the Gemini app, with checkout inside the cart or a one-way handoff to the store's own site. The post Google’s Universal Cart Is Live: How Carts Get To Your Store appeared first on Search Engine Journal.

Search Engine Journal 3 days ago

How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC via @sejournal, @navahf

Measure PPC value beyond clicks with conversion tracking, impression signals, and business records that help validate attribution as buying journeys move into AI. The post How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC appeared first on Search Engine Journal.

iPullRank 3 days ago

How Do We Move Forward if the SERP Is Generative?

Google has been moving the results page away from fixed modules for a couple of years, and a Google Research paper, Generative UI: LLMs are Effective UI Generators, spells out where that road may end: a model writes the entire page, including the HTML, CSS and JavaScript, from scratch for each query

Search Engine Journal 3 days ago

Google Puts Inline Links Higher In More AI Search Responses via @sejournal, @MattGSouthern

Google is changing how links appear in AI Mode and AI Overviews, moving inline links higher and expanding the carousels that highlight Preferred Sources. The post Google Puts Inline Links Higher In More AI Search Responses appeared first on Search Engine Journal.

Search Engine Journal 3 days ago

SERPs Stop Being The Default Between 2028 & 2030 via @sejournal, @DuaneForrester

Google flips its default from ranked results to AI answers when answer-layer ad yield matches the SERP. That crossover lands between 2028 and 2030. The post SERPs Stop Being The Default Between 2028 & 2030 appeared first on Search Engine Journal.

iPullRank 3 days ago

Three Ways to Spend Q4 Budget on AI Search (and Prove It Worked by February)

Every year the same thing happens. Money surfaces in October. Finance wants it committed by December. And it gets shoveled into whatever can absorb cash fast: a paid media bump, a rushed refresh of outdated content, another round of display retargeting. Most of it is gone by January 2. The impressio

Abondance 3 days ago

Poisoned SERPs: Google Misrepresents 8% of Position Tracking Tool Statements

What to remember: According to Nozzle, 8% of SERPs collected since September 13, 2026 are "poisoned", compared to 0.17% between August 20 and September 9, with a peak at a quarter of pages from September 27 to 29. These pages are displayed without error or captcha, but their results […] L 'articl

Semrush Blog 3 days ago

How to do an SEO audit with Claude & the Semrush MCP

Scan your website in Site Audit, connect Semrush’s MCP to Claude, and have Claude analyze the audit data.

Search Engine Journal 3 days ago

96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals via @sejournal, @TaylorDanRW

Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site. The post 96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals appeared first on Search Engine Journal.

Seroundtable 3 days ago

Google Updates Links In AI Mode & AI Overviews Again, Won't Show Click Data

Google, for the umpteenth time, has updated how it shows links and carousel link cards in AI Mode and AI Overviews. Google always says this is to encourage searchers to click from the AI response to the publisher or creator, but it feels as if those efforts to drive clicks from AI search continue t

Search Engine Journal 3 days ago

Coywolf Pack EmDash SEO Plugin Makes Sites Absurdly Fast via @sejournal, @martinibuster

Coywolf Pack makes EmDash-based websites absurdly fast, adds more SEO functionality, and improves WordPress to EmDash migrations. The post Coywolf Pack EmDash SEO Plugin Makes Sites Absurdly Fast appeared first on Search Engine Journal.

Seroundtable 3 days ago

Daily Search Forum Recap: October 15, 2026

Here is a recap of what happened in the search forums today...

Seroundtable 3 days ago

Universal Cart Launches In Google Search (U.S.)

Google has launched its Universal Cart today in Google Search and Gemini within the United States. This is powered by the Universal Commerce Protocol (UCP) and it was launched right before the big holiday shopping season.

Seroundtable 3 days ago

Google Automotive Model Feeds On Search Ads (Vehicle Top Ads)

Google has a new Google Ads beta format named automotive model feeds on search ads, also known as Vehicle Top Ads (Beta). This is a new search ad format designed specifically for vehicle manufacturers to showcase vehicles with rich visuals and key details in the search results.

Seroundtable 3 days ago

Google Tests New Search Bar In Google App

Google is testing a redesigned search bar within the Google mobile app. The new search bar is now has the + sign in it, and instead of saying "Search," it says "Ask Google." The search bar is also white, as opposed to gray and is thinner and higher up on the page.

Seroundtable 3 days ago

Google Ads API Version 26 Now Out Available

Google Ads has released version 26 of the Google Ads API. This is a major release of the Google Ads API updates including SMS messaging, local services, hotel center accounts, lift measurements, EU political items, conversion features, and so much more.

Seroundtable 3 days ago

Google Ads Updates Sexual Content Policy With More Examples

Google Ads has updated the sexual content policies to "provide additional examples and clearer information to advertisers," the company wrote. The main section that was updated was the "Sexually suggestive elements and themes" section.

Seroundtable 3 days ago

Bing Tests Related Searches Based On Your Browsing

Bing is testing showing "Related searches based on your browsing" similar to how Google is/was showing this a few months ago. In Bing's test, this is below the Microsoft Ads in the search results.

Moz Blog 3 days ago

Operationalizing AI: Proven Workflows That Generate Measurable Revenue

Most teams use AI. Almost none compound it. Eric Siu shows how Single Grain turns repeat work into skills, evals, and loops that improve every week.

Search Engine Journal 4 days ago

Google Launches A Video Series For Odd Technical SEO Questions via @sejournal, @MattGSouthern

Google's new Search Central video series tackles unusual technical SEO questions, starting with emoji, non-English characters, and keywords in your URLs. The post Google Launches A Video Series For Odd Technical SEO Questions appeared first on Search Engine Journal.

Search Engine Journal 4 days ago

Google Ads Introduces Channel Prioritization And Budget Allocation via @sejournal, @brookeosmundson

Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns. The post Google Ads Introduces Channel Prioritization And Budget Allocation appeared first on Search Engine Journal.

Search Engine Journal 4 days ago

Why SEO Isn’t Enough Anymore – And Why That’s A Good Thing

If search is your only presence, you’re exposed. Google has been purging SEO-first sites since the Helpful Content Update. Here’s what replaces them. The post Why SEO Isn’t Enough Anymore – And Why That’s A Good Thing appeared first on Search Engine Journal.

Search Engine Journal 4 days ago

How To Remove Negative Search Results: What 22,620 Links Reveal via @sejournal, @EraseDotCom

Learn how to address negative search results and identify which links can be removed or hidden effectively. The post How To Remove Negative Search Results: What 22,620 Links Reveal appeared first on Search Engine Journal.

Search Engine Journal 4 days ago

Your Store Is ‘Agent-Ready’ By Default, We Tested 122 Shopify Stores To See What That Actually Means via @sejournal, @billhunt

A store can look agent-ready by default and still fail the moment a buyer asks about shipping, pickup, or cancellation. Here's what to verify. The post Your Store Is ‘Agent-Ready’ By Default, We Tested 122 Shopify Stores To See What That Actually Means appeared first on Search Engine Journal.

Seroundtable 4 days ago

New Google Ads Controls: Channel Prioritization & Budget Allocation

Google Ads is rolling out two new "controls" in the advertising platform named channel prioritization and budget allocation. These are rolling out globally across Google Search, Google Shopping, Performance Max, and soon Demand Gen.

Seroundtable 4 days ago

Google Search On URLs: Ranking Factor, Hyphens vs Underscores & Emojis

Google posted its first video in a series of what they are calling The Non-Canonical Cabinet. In this video, Cherry Prommawin and Gary Illyes discussed how Google Search deals with URLs. They discuss URLs as a ranking signal, hyphens versus underscores, emojis and much more.

Seroundtable 4 days ago

Daily Search Forum Recap: October 14, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has rolled out its latest Gemini model, Argon 4...

Search Engine Journal 4 days ago

Google Explains How They Rank PDFs And What It Means For SEO/GEO via @sejournal, @martinibuster

Google explains how it ranks PDFs in Search and AI Mode and how to check if a PDF is SEO friendly. The post Google Explains How They Rank PDFs And What It Means For SEO/GEO appeared first on Search Engine Journal.

Search Engine Journal 4 days ago

Analysis: Google Is Poisoning Search Results For Rank Trackers via @sejournal, @martinibuster

Google’s reported search results poisoning undermines confidence in SEO data that businesses use to make decisions. The post Analysis: Google Is Poisoning Search Results For Rank Trackers appeared first on Search Engine Journal.

Seroundtable 4 days ago

Google Ads Search Terms & Ad Combinations As One Report

Google Ads seems to be testing a new report named the Search terms and ad combinations report. This report shows how search queries, ad creatives, and landing pages work together.

Search Engine Journal 4 days ago

How To Help AI Shopping Agents Find Your Products via @sejournal, @hethr_campbell

Join seoClarity on October 28 at 2 p.m. ET to learn how product-page language, competitor recommendations, and readable product data affect AI shopping discovery. The post How To Help AI Shopping Agents Find Your Products appeared first on Search Engine Journal.

Seroundtable 4 days ago

Google Tests AI Mode Left Sidebar On Main Google Search Results Page

Google is testing placing the left vertical sidebar you see in AI Mode results on the main Google web search results page. This places the small super G Google logo on the left, with the chat history lines, a way to start a chat with AI Mode and the settings icon all on the left side.

Seroundtable 4 days ago

Bing Tests Large Single Sponsored Ad Unit At Top Of Search Results

Microsoft Bing is testing placing a large single ad unit at the top of the Bing Search results page. The sponsored ad has a gray background, with an image and call to action button, and of course, the url, title and ad description.

Seroundtable 4 days ago

OpenAI ChatGPT Ads Account Manager Representatives

OpenAI has humans who are reaching out to advertisers to help them manage their ChatGPT Ads. These ad representatives are called ChatGPT Ads Account Managers and I guess are real humans who help agencies manage ads for their customers?

Seroundtable 4 days ago

Google Ads Policies Adds Prediction Markets Section

Google added a section for prediction markets to the main Google Ads policies documentation last week. Google has posted updates and policies on advertising for prediction markets on Google Ads numerous times before, but now it has been added to the main policy document.

Seroundtable 4 days ago

OpenAI Drops UTM Parameters From ChatGPT Results (GPT-6)

OpenAI seems to have removed or replaced the UTM parameters it placed on links within the ChatGPT results. This makes it harder to know if a click came from ChatGPT versus some other platform. This seems to have started with the release of GPT''6, which was a week ago.

Abondance 4 days ago

"Saying it's just SEO is naive": the question of visibility in AI is far from settled in 2026

Bottom Line: Our white paper takes stock of 17 Geo topics of the year, with ten lessons learned from the studies and seven questions that are still divisive. It is based on 47 studies and 26 expert statements published between January and October 2026, each reviewed on its source.

Search Engine Journal 4 days ago

Bing Webmaster Tools Sorts AI Search Queries Into Topics via @sejournal, @MattGSouthern

Bing's AI Performance report adds a view that sorts cited queries into topics and lists queries where other sites are cited but your site isn't. The post Bing Webmaster Tools Sorts AI Search Queries Into Topics appeared first on Search Engine Journal.

Search Engine Journal 5 days ago

Google Adds Experimental Soft Navigation Metrics To CrUX via @sejournal, @MattGSouthern

Experimental Core Web Vitals that count in-app page changes are now in the Chrome UX Report, with Search Console set to follow. The post Google Adds Experimental Soft Navigation Metrics To CrUX appeared first on Search Engine Journal.

Search Engine Journal 5 days ago

Google Adds Gemini 4 Argon To AI Mode For Pro & Ultra Subscribers via @sejournal, @MattGSouthern

Google added Gemini 4 Argon to AI Mode for paid subscribers and opened the model to developers, enterprises, and the Gemini app. The post Google Adds Gemini 4 Argon To AI Mode For Pro & Ultra Subscribers appeared first on Search Engine Journal.

Marie Haynes 5 days ago

It’s possible your migration issues may be due to site quality

There have been a number of reports recently of sites struggling to be properly indexed following a site migration. I have consulted with a few sites on this issue and have developed a theory. Please know that this theory is not something I can prove at this point. I am writing this blog post to […]

Seroundtable 5 days ago

Google Search On PDFs: Conversion, Links, HTML, Ranking, Limits, Crawling...

Google's Martin Splitt and John Mueller just posted a Search Off the Record podcast on the topic of PDFs, it is named PDFs in Search: Indexing, AI & Pitfalls. It goes over how PDFs are converted for crawling and indexing, how Google processes links, images, what are the file limits and do they rank

Search Engine Journal 5 days ago

Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments via @sejournal, @SequinsNsearch

Learn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions. The post Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments appeared first on Search Engine Journal.

Abondance 5 days ago

Geo: out of 148 brands, being known to models does not predict the quote, according to Pierre Sauvé

What to remember: Pierre Sauvé distinguishes the "presence" of a brand in the weights of a model, measured by log-probabilities on open models, from its "citability", which depends on the web search carried out at the time of answering. On its panel, the agreement between the ranking of brands

Seroundtable 5 days ago

Gemini 4 Argon In Google Search Via AI Mode

Google announced Gemini 4 Argon a couple of weeks ago and today announced that it is now an option in Google Search via AI Mode for Google AI Pro and Ultra subscribers globally.

Search Engine Journal 5 days ago

Lost In Translation: How Language Changes Which Brand AI Recommends

Your AI visibility check was probably in English. However, new research across 1,650 responses shows AI recommends different brands in different languages. The post Lost In Translation: How Language Changes Which Brand AI Recommends appeared first on Search Engine Journal.

Seroundtable 5 days ago

Topics Portfolio In Bing Webmaster Tools AI Reports

Microsoft Bing just announced a new addition to the AI performance reports in Bing Webmaster Tools named Topics Portfolio. Topics Portfolio shows you the "presence is distributed across themes, how much demand each theme represents, how competitive each theme is and where your site has room to grow.

Search Engine Journal 5 days ago

Google Says Why Site Migrations Can Exceed 4 Months via @sejournal, @martinibuster

Google may process a site migration for months, then blow it and rank the old URLs anyway. Mueller says what to focus on. The post Google Says Why Site Migrations Can Exceed 4 Months appeared first on Search Engine Journal.

iPullRank 5 days ago

AI Search for the Procurement Professional

Somewhere in your inbox right now is a proposal for “GEO.” Or “AEO.” Or “LLMO,” “AIO,” or “AI SEO.” Five names, one thing, and nobody has sat you down and explained it in language that doesn’t assume you already work in marketing. That’s what this is. Here’s the bigger picture before we get into the

Seroundtable 5 days ago

Daily Search Forum Recap: October 13, 2026

Here is a recap of what happened in the search forums today...

Seroundtable 5 days ago

Google Search Showing Sites Old Domain Fourth Months After Domain Move?

I spotted a thread on Reddit that seemed off from an SEO perspective. A site owner said he switched to a new domain four months ago, Google indexed and served the new domain but then all of a sudden, Google started to show the old domain again four months after the migration.

Seroundtable 5 days ago

Google May Show Pharmaceutical & Drug Ads In AI Mode & AI Overviews

Google may show "certain pharmaceutical products" and pharmaceutical drugs within ads in AI Mode and AI Overviews. A Google spokesperson told Adweek it has "recently expanded to include certain pharmaceutical products" within these surfaces.

Abondance 5 days ago

38,000 web addresses are already using a regional domain name extension in France

Article produced in partnership with Afnic, which compiled the registry data used in the graphs. These figures are public: each registry declares them to ICANN, which publishes them with about three months' delay. What to remember: The four French regional extensions

Seroundtable 5 days ago

Google Discover To Transform Into Hyper-Personalized Concierge

Google posted a new job posting to hire a Principal, UX, Search Discover who will lead efforts to transform Google Discover into a "proactive, hyper-personalized concierge experience."

Seroundtable 5 days ago

Google Merchant Center Videos Stuck In Preview Processing

There are reports of an error in Google Merchant Center with video uploads getting stuck in the "preview processing" status. This causes the videos to look static both in your product listings in Google Search and other surfaces.

Seroundtable 5 days ago

Google Search Console Performance Report Date Picker Not Working

The date picker in the performance reports in Google Search Console seems to be currently broken. The end date seems to be stuck in 1969 and when I try to change it, it says "Date can't be after 1969-12-31."

Seroundtable 5 days ago

New Google Local Dietary Attributes: Gluten-Free, Dairy-Free, Halal & Kosher

Google is rolling out new dietary attributes for local restaurants within Google Business Profiles. Google added gluten-free, dairy-free, halal and kosher attributes, in addition to vegetarian and vegan attributes that were already there.

Seroundtable 5 days ago

Google Ads Data Strength Best Practices Updated

Google has revamped its Data Strength Best Practices help document with much greater emphasis on sending more first-party data and identifiers, using Data Manager correctly, adopting AI-powered campaigns, and supporting its recommendations with performance statistics. It is a big update to the docum

Abondance 5 days ago

Goossips SEO: Domain Migration

The article "Goossips SEO: Domain Migration" was published on the Abondance website.

Search Engine Journal 6 days ago

YouTube To Test Ask YouTube Inside The Shorts Player via @sejournal, @MattGSouthern

YouTube is planning a limited, English-only test of Ask YouTube on select Shorts and says the watch-page feature will soon reach Shorts and live streams. The post YouTube To Test Ask YouTube Inside The Shorts Player appeared first on Search Engine Journal.

Search Engine Journal 6 days ago

All In One SEO WordPress Plugin Vulnerable To Two Exploits via @sejournal, @martinibuster

AIOSEO WordPress Plugin has two medium-severity security flaws that enable unauthenticated attackers to compromise affected websites. The post All In One SEO WordPress Plugin Vulnerable To Two Exploits appeared first on Search Engine Journal.

Search Engine Journal 6 days ago

ChatGPT’s Most-Cited Sites Tilt Toward Primary Sources, Data Shows via @sejournal, @MattGSouthern

Government health, research, and regulator sites climbed ChatGPT's U.S. citation ranks while explainers fell. The post ChatGPT’s Most-Cited Sites Tilt Toward Primary Sources, Data Shows appeared first on Search Engine Journal.

iPullRank 6 days ago

Claude Got Guidelines, Now What?

On October 8, Anthropic published its 2026 Usage Policy update, and most of the coverage will focus on weapons, surveillance, and elections. That makes sense, because those are the headline risks. But if you work in search, there is one bullet in the new Usage Policy that you should print out and ta

Search Engine Journal 6 days ago

Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches

Turn competitor complaints and cancellation searches into PPC leads with tailored offers that address customer frustrations and make switching easier. The post Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches appeared first on Search Engine Journal.

Seroundtable 6 days ago

The Industry Mourns The Loss Of Nick Wilsdon - Loved By Industry

I am sad to report that Nick Wilsdon has passed away yesterday, October 11, 2026. Nick Wilsdon has been in the SEO industry for over two decades and was a close friend to many in the search marketing industry.

Abondance 6 days ago

Brevet Microsoft : Bing réserve ses réponses génératives aux requêtes jugées « complexes »

Ce qu'il faut retenir : Le brevet US 12,717,798 B2, déposé par Microsoft le 28 février 2025 et accordé le 25 août 2026, décrit la génération d'une réponse IA de type AI Overview au sein des résultats de recherche. Le système calcule un score de complexité pour chaque requête : une recherche simple c

Search Engine Journal 6 days ago

Your First 30 Days As A Growth Leader – The Challenge From Day One

Use your first 30 days as a growth leader to identify where B2B buyers lose trust and rethink the channels meant to engage them. The post Your First 30 Days As A Growth Leader – The Challenge From Day One appeared first on Search Engine Journal.

Search Engine Journal 6 days ago

Google Discover To Undergo Dramatic Changes via @sejournal, @martinibuster

Google is planning to reinvent Discover to become an AI Concierge with a tighter integration with YouTube. The post Google Discover To Undergo Dramatic Changes appeared first on Search Engine Journal.

Seroundtable 6 days ago

Daily Search Forum Recap: October 12, 2026

Here is a recap of what happened in the search forums today...

Semrush Blog 6 days ago

How to build an AI visibility dashboard with Semrush

Learn how to build an AI visibility dashboard that shows whether the pages AI cites are the ones earning Google clicks.

Search Engine Journal 6 days ago

Anthropic’s Thariq Shihipar Recommends Using Artifacts via @sejournal, @martinibuster

Anthropic's Thariq Shihipar says Artifacts brings project information and agent activity into one interface, giving users more oversight. The post Anthropic’s Thariq Shihipar Recommends Using Artifacts appeared first on Search Engine Journal.

Ahrefs Blog 6 days ago

How ChatGPT Does Query Fan-Out (15 Million Queries Studied)

We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out queries from August and September. Only 14.4% of the 66.6…Read more ›

Abondance 6 days ago

Google Discover: a job opening unveils a hyper-personalized AI assistant project

What to remember: Google is recruiting a “Principal, UX, Search Discover” at the director level, based in Mountain View or New York, to transform Discover into a proactive and hyper-personalized flow, according to an offer spotted by Damien Andell. The offer describes Discover as a personal assistant who has

Seroundtable 6 days ago

Third-Party Google Rank Tracking Struggling Now

Google seems to be successfully blocking enough of the attempts of scrapers from trying to scrape data from its search results page over the past few weeks than it has in a long time. We reported this a few weeks ago, and I am surprised to see that many tools still struggle with Google Search repor

Seroundtable 6 days ago

Google Ads Tests Using Google AI For Goals & Assets

Google is testing using AI to come up with suggested goals and assets for your Google Ads campaigns. Google has confirmed this is a current test.

Seroundtable 6 days ago

Bing & Copilot Experimenting With Microsoft-Decision-1

Microsoft announced Microsoft-Decision-1 last week and it is already being experimented with in both Bing Search and Copilot. Microsoft-Decision-1 is a "decision-scoring model delivers top performance in latency and quality on structured decision tasks to outperform both LLMs and other decision mod

Seroundtable 6 days ago

Google AI Overviews For Typos & No Search Results

Yes, Google often shows AI Overviews when Google Search cannot match specific web pages or when it thinks your query is a typo. In fact, Google AI Overviews can respond by saying, "It looks like your message might have been a typo or random keyboard input."

Seroundtable 6 days ago

Google: Poor Image Quality Won't Stop Products From Showing In Search Or Ads

Google has updated its Google Merchant Center low image quality help document to now say that poor image quality will not stop those products from showing in Google Search or Google Ads.

Search Engine Journal 6 days ago

Google Is Hiring To Generate AI Content For Discover via @sejournal, @MattGSouthern

Open job listings describe teams that generate and recommend AI content for Discover, plus a design lead to turn it into a proactive concierge experience. The post Google Is Hiring To Generate AI Content For Discover appeared first on Search Engine Journal.

Search Engine Journal 1 week ago

Anthropic Says Claude Bypassed Site Limits During Internal Tests via @sejournal, @MattGSouthern

Anthropic cut live web access for internal evaluations after Claude submitted real forms and worked around website restrictions. The post Anthropic Says Claude Bypassed Site Limits During Internal Tests appeared first on Search Engine Journal.

Seroundtable 1 week ago

Google Search Console Performance Report Extremely Delayed

The search performance reports in Google Search Console is now over 64 hours delayed, which is incredibly unusual for this report. Generally, we see this report updated within a few hours but over the past few days, post-spam update, the report has been lagging.

Abondance 1 week ago

Backlink en.gouv.fr: the little SEO trick that has not worked since October 5

What is the SEO parasite? The SEO parasite (smart for some, black hat for others) consists of publishing content on a third-party site that Google trusts, to take advantage of its authority. It is used to rank the page itself on queries that its own site [...

Search Engine Journal 1 week ago

Google Ends Spam Update, Shares Crawl Timing Ranges – SEO Pulse via @sejournal, @MattGSouthern

Google's spam update finishes, a talk recap puts site moves in months, Search Console combines countries, and new guidance targets fake author profiles. The post Google Ends Spam Update, Shares Crawl Timing Ranges – SEO Pulse appeared first on Search Engine Journal.

Search Engine Journal 1 week ago

Google Explains How To Use HTML Sitemaps For SEO via @sejournal, @martinibuster

Google explains why HTML sitemaps may still be useful even though the XML standard has largely replaced it. The post Google Explains How To Use HTML Sitemaps For SEO appeared first on Search Engine Journal.

Abondance 1 week ago

UGC Fresh Data Program: Google invites platforms to send their content in near real-time

What to remember: Google published on October 8, 2026 on Search Central the UGC Fresh Data Program, a dedicated pipeline that allows accepted platforms to send their UGC content and interaction signals to Google Search. This channel is independent of API Indexing and organic crawl,

Search Engine Journal 1 week ago

AI Overviews Have Spread To Most Big-Brand Searches via @sejournal, @MattGSouthern

Recent tracking data found AI Overviews on most brand-name searches it checked. The post AI Overviews Have Spread To Most Big-Brand Searches appeared first on Search Engine Journal.

Seroundtable 1 week ago

Daily Search Forum Recap: October 9, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google launched a new UGC fresh data program document that Reddit...

Semrush Blog 1 week ago

4 types of keywords in SEO (+ examples)

Learn the four types of keywords in SEO and how to optimize your content to rank for each type of keyword.

Abondance 1 week ago

AI Overviews: the great tumble of news sites

Bottom Line: Out of a panel of 40 news brands analyzed by The Media Leader, total visits fell from 2.14 billion in September 2025 to 1.70 billion in September 2026, a decline of 20.8%. Sites lose 22.9% of their visits, while apps, powered by

Seroundtable 1 week ago

Search News Buzz Video Recap: Google Spam Update Done, Penalties Rise, Factcheck AI, Content Quality, Fake Authors, Ads & So Much More

was a super busy week, so there is a lot more content in this recap compared to most. We start off with the Google September 2026 spam update completing, it had its third and final phase earlier in the week. Google may be issuing more manual action search penalties...

Search Engine Journal 1 week ago

Claude’s New Rules Target Fake Sources Built To Sway AI Answers via @sejournal, @MattGSouthern

Anthropic's updated usage policy names seeding search and AI answer sources with misleading content, and drops automated publishing from its high-risk list. The post Claude’s New Rules Target Fake Sources Built To Sway AI Answers appeared first on Search Engine Journal.

Seroundtable 1 week ago

Google Ads Enables Text Customization Asset Previews

Google Ads now lets you preview the assets generated by Google AI for your Google Ads AI Max campaigns. Google added these details to the About text customization in Search campaigns help page under a new section named "Text customization asset previews."

Seroundtable 1 week ago

Bing Testing Local Pack Without Borders

Microsoft Bing is testing showing the local pack results without borders. Normally, the local pack has a small outline border around the results, but for some reason, Microsoft is testing not placing the outline around the local results.

Seroundtable 1 week ago

Google Updates Reader Revenue Manager Home Page

Google has made major updates to the Reader Revenue Manager homepage. It was a large redesign of the page, it also now lists AI Mode, AI Overviews, and Gemini, added a matrix to the page and moved things around as well.

Seroundtable 1 week ago

Bing Tests Faded Stylish Line Separators

Microsoft Bing is getting fancy and stylish with its line separators in Bing Search. Bing is testing fading the line separators at the end of the lines.

Seroundtable 1 week ago

Bing Tests Removing Favicons From Search Result Snippets

Microsoft Bing is testing dropping favicons from Bing search result snippets. This makes the search results page look much less graphical.

Search Engine Journal 1 week ago

Jetpack 16.3 WordPress Plugin Update Is A Winner via @sejournal, @martinibuster

Jetpack announced the release of version 16.3, a major update that adds three new blocks, expands existing features, improves accessibility and security, and reorganizes settings to bring related controls together in the user interface. Three New Blocks That Add Useful Functionalities Jetpack 16.3 i