Daily aggregated SEO industry news from 11 sources • Updated 4 times a day (last: 3 hours ago)
Search Engine Journal
Strong Black Friday performance starts with preparation. Here’s how to stabilize PPC systems and prevent costly surprises. The post Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now) appeared first on Search Engine Journal.
iPullRank
From a soon to be published Profound survey of 2,300+ American shoppers, 58% reported using AI at least once a week to browse products or make purchases. Does that surprise you? It’s an impressive AI adoption statistic only three years after the launch of ChatGPT. And being so close to Black Friday
Ahrefs Blog
To answer these questions, we analyzed our database of 146 million SERPs and explored how often AI Overviews appeared for 86 different keyword traits, from YMYL to CPC to query length. Across our data set, AI Overviews appear for 21%…Read more ›
Search Engine Journal
Automattic sent a trademark complaint letter to WordPress developer Kevin Geary over the name Automatic.css. The post Automattic Disputes Use Of Word “Automatic” For WordPress Product appeared first on Search Engine Journal.
Abondance
Amazon does not want Perplexity Comet to make purchases on its platform instead of (human) users. This clash marks the beginning of a strategic battle around AI agents able to buy, book or recommend in place of Internet users. Behind Amazon cont's complaint
Seroundtable
Last week, Google announced Opal, a Google Labs project, expanded to more regions. Well, it also explained how you can use this tool to create optimized content in a scalable way - consistently and quickly, without much human intervention. Yea, does this seem like something that might be against th
Seroundtable
Google seems to have fixed a bug with inviting others to access your Google Ads account. This bug appeared about a week ago and it Google seemed to start to roll out a fix for this bug on Friday.
Search Engine Journal
Learn how to improve your website's visibility with our comprehensive guide for growing AI engine engagement and citations. The post A Step-By-Step AEO Guide For Growing AI Citations & Visibility appeared first on Search Engine Journal.
Seroundtable
Starting maybe late Thursday, into Friday, November 7th, I started to feel a Google Search ranking update and volatility brewing. Like I've been saying since the num=100 parameter change, it has been harder to validate those feelings, but based on the chatter I have been seeing in the SEO community
Search Engine Journal
If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. The post How To Do A Complete Local SEO Audit: 11-Point Checklist appeared first on Search Engine Journal.
Search Engine Land
Your brand isn’t competing for rankings anymore. The name of the game is reuse.
Search Engine Land
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
Search Engine Land
Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point.
Search Engine Land
Google reinforces policy that submitting false information during advertiser verification is a violation that can lead to account suspension.
Search Engine Land
OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce.
Search Engine Land
Replace vanity metrics with revenue-aligned KPIs like reach, coverage & velocity so you tie SEO to pipeline growth & business outcomes.
Search Engine Land
Microsoft said the Copilot responses now include "prominent, clickable citations and the option to see aggregated sources."
Abondance
Natural referencing is evolving in depth with the advent of searches powered by artificial intelligence. The concept of “query fan-out” transforms the way search engines handle a single question into multiple sub-questions.
Search Engine Land
Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers unlock new revenue opportunities.
Search Engine Land
Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here's what you need to know before you get left behind.
Search Engine Journal
Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook. The post 25 Years Of Google Ads: Was It Better Then Or Now? appeared first on Search Engine Journal.
Search Engine Land
Whether you’re managing an agency or an in-house team, make remote SEO work with the right tools, culture, and leadership practices.
Search Engine Journal
Google's Preferred Sources tool is surfacing parked domains, spammy domain squatters, and random websites, detracting from legit sites that should be benefiting. The post Google’s Preferred Sources Tool Is Jammed With Spam appeared first on Search Engine Journal.
Seroundtable
Here is a recap of what happened in the search forums today...
Abondance
Google has just announced a new wave of simplification of its search results page. Objective: to make it faster and more efficient to search for information, while lightening the interface of little-used functions. Several types of structured data and features, including cer
Seroundtable
Google dropped a number of search features and structured data types. Google is testing a new version of AI Mode. Google AI Mode gained three new agentic capabilities. Google AI Overviews continue to result in a drop in click-through rates...
Seroundtable
Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled "preferred audience" and is available when setting up a promotion.
Seroundtable
Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads.
Seroundtable
Google has been adding AI features to Google Finance - like what can go wrong? Recently Google's Rose Yao announced Google Finance added live audio, instant transcripts and AI insights.
Seroundtable
Google added a new navigation button to Google Merchant Center labeled "Creative Content." I believe this is where you access Product Studio, and all your videos and assets for your Merchant Center campaigns.
Seroundtable
As VP of Engineering for Search at Google, Rajan Patel said months ago - "We're experimenting with various approaches to X in Discover." Google has been super busy with testing various approaches to Google Discover. Here are some of the more recent tests I found via Damien (andell) and Gagan Ghotra
Search Engine Journal
Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. The post Google Warns Against Relying On SEO Audit Tool Scores appeared first on Search Engine Journal.
Search Engine Land
Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax updates.
Search Engine Land
Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.
Search Engine Land
AI search is changing fast – and new Semrush data shows ChatGPT and Google’s AI Mode are moving in different directions.
Search Engine Land
As AI-generated content floods the web, what happens when humans stop being the primary creators or consumers online? A human look at Google, SEO, and the “Dead Internet Theory.”
Search Engine Journal
Google Finance adds Deep Search for complex research, prediction markets data from Kalshi and Polymarket, and enhanced earnings tracking. The post Google Finance Gets AI Deep Search & Prediction Market Data appeared first on Search Engine Journal.
Search Engine Journal
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. The post Google Performance Max Adds Waze Ads And Channel Reporting appeared first on Search Engine Journal.
Search Engine Land
You don’t need fame to earn trust. Build authority from zero with clarity, proof, and consistency that earn audience and algorithm confidence.
Search Engine Journal
The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built. The post The New Optimization Stack: Where SEO Meets AI Retrieval appeared first on Search Engine Journal.
Abondance
On November 21, 2025, the NNDCamp lays down its suitcases in Rennes for the very first time. The opportunity to meet a hundred professionals around the issue of domain name security. Abondance is pleased to sponsor and participate in this very first edition. We explain to you c
Search Engine Land
Even the smartest PPC automation can go off track. Here are four situations where human oversight keeps campaigns efficient and safe.
Search Engine Journal
This playbook outlines how agentic AI transforms SEO into a cross-functional discipline blending data, product, and user experience. The post Deploying Agentic AI For SEO: A Playbook For Technology Leaders appeared first on Search Engine Journal.
Search Engine Land
Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.
Search Engine Land
Learn how to strengthen your sender reputation and boost engagement when it matters most.
iPullRank
Ecommerce isn’t immune to the constant changes happening in search right now. How we make purchases online is also evolving. OpenAI is partnering with shops like Walmart and Shopify in a “rolling” admission of companies being inducted into their product feeds to allow users to purchase products dire
Semrush Blog
Traditional SEO optimizes for search engines like Google. AI SEO optimizes for AI platforms and search features.
Semrush Blog
Learn top internal linking strategies and get a free template to optimize your site‘s SEO and user experience.
Semrush Blog
Use this SEO checklist to improve your website’s search engine rankings.
Ahrefs Blog
This year? We barely talked about algorithms. Instead, more than 500 marketers gathered and listened raptly as every conversation circled back to AI. Its meteoric impact on our industry cannot be overstated. Here are the four themes that defined Ahrefs…Read more ›
Search Engine Journal
Altman rejects ad-driven business models like Google's but doesn't entirely rule out advertising. The post OpenAI’s Sam Altman Raises Possibility Of Ads On ChatGPT appeared first on Search Engine Journal.
Seroundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google dropped a number of search features and structured data types...
![How to Optimize Content for AI Search Engines [2026 Guide]](https://static.semrush.com/blog/uploads/media/4f/5b/4f5bc33486584b3178362bdd150d5b1a/fa4f1f066bff36c071aa771a37ed65aa/how-to-optimize-content-for-ai-search-engines.svg)
Semrush Blog
Learn how to get cited by AI search engines like ChatGPT and Google in 7 straightforward steps.
Seroundtable
Google's John Mueller announced Google is "simplify the search results page" by removing "some features that aren't being used very often and aren't adding significant value to users." This means more structured data types will be removed, but for some reason, Google did not specify exactly which on
Seroundtable
Google is testing a tinted brownish/yellowish background color for the search results page. It turns the white background into a brownish/grayish/yellowish background and then the gray boxes into a darker color.
Seroundtable
Google updated its Circumventing systems policy to add a new section for Advertiser verification. In short, and as Google wrote, "Providing false or fraudulent information as part of our Advertiser verification programs is not allowed."
Seroundtable
Google is testing replacing the definitions box in the search results with AI Overviews. I am personally able to replicate this but this was posted in Reddit a couple of months ago - I didn't think it was new, but yea, this is been an ongoing test for some time.
Seroundtable
Google has released version 2.11 of the Google Ads Editor, which includes over 15 new features and removes a couple of older features.
Seroundtable
Google Maps is getting an update from Gemini where you can ask Google Maps questions about locations, where Google Maps can give you more human directions and Google Maps with Lens can tell you more about a store or location.
Search Engine Journal
Unlock the secrets of AI content creation that actually gets cited. Learn how to enhance your visibility with unique AI-generated articles. The post Why AI Content All Sounds the Same & How SEO Pros Can Fix It appeared first on Search Engine Journal.
Search Engine Journal
Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting next year. The post Perplexity Bets $400M On Snapchat To Scale AI Search Adoption appeared first on Search Engine Journal.
Search Engine Journal
Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported. The post Google Deprecates Practice Problem Structured Data In Search appeared first on Search Engine Journal.
Search Engine Land
Google Merchant Center’s new “Creative Content” section lets brands upload and map video assets to products, boosting visibility across ads.
Search Engine Land
Google said these features "aren't being used very often and aren’t adding significant value to users."
Semrush Blog
Content optimization means improving your pages for both search engines and AI tools so they reach more people and convert better.
Search Engine Journal
YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising affects channel performance. The post YouTube Separates Organic & Paid Metrics In Channel Analytics appeared first on Search Engine Journal.
Search Engine Journal
When marketing and technology clash, SEO and site performance suffer. Bill Hunt outlines how to unify both for long-term digital resilience. The post The CMO-CTO Power Struggle: Solving The Web Effectiveness Stalemate appeared first on Search Engine Journal.
Search Engine Land
As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility.
Search Engine Journal
How do you optimize for AI Overviews, ChatGPT, and SGE? Get expert-backed frameworks to improve visibility, measure impact, and lead in AI-powered search. The post AI Search Playbook: The Strategy Leaders Want — and Teams Can Act On appeared first on Search Engine Journal.
Search Engine Land
Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new opportunities.
Search Engine Journal
A practical guide to using GA4 Attribution Paths to correct misaligned bidding, evaluate funnel impact, and justify budget allocations across campaigns. The post Using Attribution Paths To Transform Your Google Ads Strategy appeared first on Search Engine Journal.
Search Engine Land
Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what benefits you access at each level.
Search Engine Journal
A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes. The post AI SEO: How To Understand AI Mode Rankings appeared first on Search Engine Journal.
Seroundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Overviews continue to shift click-through rates down...
![How Founders Are Turning Their LinkedIn Posts Into Larger Sales Deals [Webinar] via @sejournal, @itsduhnise](https://www.searchenginejournal.com/wp-content/uploads/2025/10/3-108.png)
Search Engine Journal
Unlock the power of LinkedIn posts to generate more leads and close bigger deals. Discover effective founder-led marketing strategies. The post How Founders Are Turning Their LinkedIn Posts Into Larger Sales Deals [Webinar] appeared first on Search Engine Journal.
Abondance
Google is updating its documentation by adding a new user agent called Google-CWS. The latter is used by the Chrome Web Store as part of "user-triggered fetchers", i.e. content retrievals triggered by user actions. Key takeaway: Google
Seroundtable
Earlier this year, we covered that Google's AI Overviews are killing click-through rates from the Google Search results. Well, Seer Interactive updated the numbers and that CTR decline has continued to decline and get even worse.
Seroundtable
Google is testing a new version of AI Mode responses in the wild, directly in the Google Search AI Mode interface. Google even tells the searcher, "You're giving feedback on a new version of Al Mode. Which response do you prefer?"
Seroundtable
Google added a new promotion method in Google Merchant Center for Top-performing products. This lets you just promote your best performing products in Google Shopping and Google Search.
Seroundtable
Google is testing an update to the reviews services summary box. We know Google does ask for services attributes and other attributes from both the business owner and reviewers but this review box seems newish.
Seroundtable
Google's Robby Stein announced three new agentic capabilities within AI Mode - (1) booking event tickets (2) booking beauty appointments and (3) wellness appointments.
Search Engine Land
YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.
Search Engine Land
Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search.
Search Engine Land
Lorelight’s closure has SEOs saying GEO is just SEO. Maybe. But that might just be the hype cycle doing its usual crash-and-correct.
Search Engine Journal
Google’s AI Mode is starting to roll out agentic booking for restaurants, event tickets, and wellness appointments to eligible U.S. Search Labs users. The post Google AI Mode Starts Rolling Out Agentic Booking In Labs appeared first on Search Engine Journal.
Search Engine Land
Google’s default “Smart Cropping” may be auto-cropping product images in Shopping ads, requiring a support request to disable.
Search Engine Land
HubSpot's Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new success metric for brands in the AEO era.
Abondance
You certainly know RocketLinks! A reference in its sector, the platform for purchasing sponsored items is a must for netlinking strategies. Recently, the French-speaking leader deployed a new AI assistant. Its role: to enable advertisers and agencies to find a
Search Engine Journal
Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete. The post LLM Traffic Is Shrinking appeared first on Search Engine Journal.
Search Engine Land
Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives visibility across every search surface.
Search Engine Land
Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.
Search Engine Journal
Holiday PPC success depends on preparing early, pacing budgets smartly, and guiding automation with profit-based signals. The post Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences appeared first on Search Engine Journal.
Search Engine Land
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
Search Engine Journal
Ahrefs' Brand Radar data shows that brand mentions are an important factor in AI search visibility. The post Ahrefs Data Shows Brand Mentions Boost AI Search Rankings appeared first on Search Engine Journal.
Ahrefs Blog
These are the top 50 countries with the biggest proportion of AI Overviews worldwide. We pulled data from our search index and calculated how many keywords appear in AI Overview queries compared to regular search queries that appear in SERPs…Read more ›
Search Engine Journal
Kinsta announced that customers will no longer have to pay for bandwidth caused by bot traffic. The post Kinsta Managed WordPress Host Won’t Charge For Bot Traffic appeared first on Search Engine Journal.
Seroundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google added a new user agent to the list...
Semrush Blog
AI search traffic went up 527% in just a year. Here are some more AI SEO statistics—with sources.
Seroundtable
Google is supposedly testing an endless, infinite scroll for Google Discover. When I scroll through Google Discover, it eventually just stops and doesn't keep going. But Gagan Ghotra said he is seeing it go on and on forever.
Seroundtable
Did you know that Google Merchant Center will automatically crop your product images in Google Shopping if it thinks it will look better in Google Search? Did you know that you can also opt out of what they call "Smart Cropping"?
Seroundtable
We had a few unconfirmed but big Google search ranking updates but we are still waiting on an official core update...
Seroundtable
Google Search Console has a bug with its API when filtering on the searchAppearance dimension. This bug occurs when using the notEquals or notContains operators, it will only return rows with the excluded value, instead of excluding those rows.
Seroundtable
Google added a new user agent to the Googlebot's user-triggered fetchers documentation. The new user agent is for the Chrome Web Store named Google-CWS.
Abondance
The article "Goossips SEO: AEO/Geo & Case Sensitivity" was published on the Abondance website.
Moz Blog
Discover effective Black Friday marketing strategies to boost your profits. Learn actionable tips to stand out and succeed this shopping season.
Search Engine Journal
Apple has reportedly selected Google to power the next generation of Siri through a partnership neither company plans to publicly acknowledge. The post Report: Apple To Lean On Google Gemini For Siri Overhaul appeared first on Search Engine Journal.
Abondance
The article "Increase your online visibility for free, on November 12 in Bordeaux!" was published on the Abondance website.
Search Engine Journal
Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility. The post GEO Platform Shutdown Sparks Industry Debate Over AI Search appeared first on Search Engine Journal.
Search Engine Land
Google added a new user agent to the Google user-triggered fetchers named Google-CWS.
Search Engine Land
AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.
Search Engine Land
If you are hosting images, videos or other content on third-party cloud services, you probably want to verify those in Search Console.
Search Engine Journal
Google’s YMYL standards reveal why AI-written health, finance, and legal content can’t match human expertise or credibility. The post Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do) appeared first on Search Engine Journal.
Search Engine Land
Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results.
Search Engine Journal
Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact. The post Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership appeared first on Search Engine Journal.
Search Engine Land
Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new BrightEdge data shows.
Search Engine Land
Join our 2026 contributor roster! We’re seeking expert voices in SEO, PPC, AI, and analytics to share insights with millions of marketers.
Search Engine Land
Adthena analyzed 21 million SERPs over two four-week periods to reveal where visibility is falling and which industries are being hit first.
Search Engine Journal
Google says AI surfaces businesses the same way people do, by checking what others recommend online. The post Google Discusses Digital PR Impact On AI Recommendations appeared first on Search Engine Journal.
Seroundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search new ad layout is driving accidental clicks on search ads...
Abondance
Under increasing legal pressure, Perplexity enters into a global partnership with Getty Images. Multi-annual, the agreement will allow the start-up to legally use editorial and creative photos within its artificial intelligence tools, while ensuring the proper allocation of costs
Seroundtable
Grokipedia, an AI-generated online encyclopedia launched a week ago with over 800,000 AI-generated pages, and both Google and Bing have already indexed hundreds, if not thousands, of those AI-generated pages.
Seroundtable
A few weeks ago, Google launched a new ad layout with the large "Sponsored results" label that groups numerous ads under that one label, and then sticks a "Hide sponsored results" button after you have already seen the ads. Well, it is leading to accidental ad clicks based on what I am reading and
Seroundtable
Google's John Mueller posted a PSA yesterday, reminding SEOs and developers to verify the host name of cloud providers they are using to host images, videos, and other content. Specifically, you should use a DNS CNAME to the bucket, then verify with DNS with Search Console.
Seroundtable
Raptive, an advertising-sales company representing thousands of websites (content publishers), filed a 93-page complaint against Google in the U.S. District Court for the Southern District of New York. The suit says "Google has carried out a sophisticated, anticompetitive, and deceptive scheme for w
Seroundtable
Reddit announced earnings late last week and it boggles me how people love this stock. I am not a financial expert of analysis but Reddit has been saying for some time that 50% of its traffic comes from Google Search. Reddit also said on this Q3 earnings call that its search traffic is flat and that
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