Latest SEO News & Updates

Daily aggregated SEO industry news from 12 sources • Updated 4 times a day (last: 5 hours ago)

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118 articles
ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse via @sejournal, @MattGSouthern

Google Analytics adds campaign benchmarking, new data on ChatGPT's index search index, and Google refiles its SerpApi claims with new terms. The post ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse appeared first on Search Engine Journal.

Anthropic Reveals What The Watermark Is And How It Can Be Defeated via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

Anthropic Reveals What The Watermark Is And How It Can Be Defeated via @sejournal, @martinibuster

Anthropic offers more details about its watermark including how it can be defeated. The post Anthropic Reveals What The Watermark Is And How It Can Be Defeated appeared first on Search Engine Journal.

Google Brings Gemini 3.7 Flash To AI Mode In Search via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Google Brings Gemini 3.7 Flash To AI Mode In Search via @sejournal, @MattGSouthern

Google is rolling out Gemini 3.7 Flash in AI Mode for Google AI Pro and Ultra subscribers, a day after the model's initial release. The post Google Brings Gemini 3.7 Flash To AI Mode In Search appeared first on Search Engine Journal.

OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot via @sejournal, @MattGSouthern

New data shows ChatGPT's page-fetching bot is reaching sites that have disallowed it, and OpenAI's own documentation explains why the file may not stop it. The post OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot appeared first on Search Engine Journal.

What A Claude Watermark Can & Can’t Tell You About Authorship via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

What A Claude Watermark Can & Can’t Tell You About Authorship via @sejournal, @MattGSouthern

Anthropic plans to watermark Claude text. This article explains what a watermark can confirm and why not finding one doesn't mean the text isn't AI-generated. The post What A Claude Watermark Can & Can’t Tell You About Authorship appeared first on Search Engine Journal.

YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists via @sejournal, @gregjarboe
Search Engine Journal Search Engine Journal

YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists via @sejournal, @gregjarboe

Google's creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls. The post YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists appeared first on Search Engine Journal.

Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years via @sejournal, @slobodanmanic
Search Engine Journal Search Engine Journal

Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years via @sejournal, @slobodanmanic

One company measures the bot problem, frames it, and sells the fix. Cloudflare now owns both the meter and the valve. Check your own logs. The post Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years appeared first on Search Engine Journal.

Claude Now Watermarks Everything It Writes. Here’s What It Means for Marketers
Ahrefs Blog Ahrefs Blog

Claude Now Watermarks Everything It Writes. Here’s What It Means for Marketers

For most marketers, I don’t think so. Google has said for years that it doesn’t care how content is produced, only whether it exists to manipulate rankings. And our own research shows that AI-generated content already performs in search: 5.3%…Read more ›

ChatGPT Already Knows Who It’ll Recommend Before It Searches via @sejournal, @suganthan
Search Engine Journal Search Engine Journal

ChatGPT Already Knows Who It’ll Recommend Before It Searches via @sejournal, @suganthan

ChatGPT names brands in its own search queries before it fetches anything. Being in that query is worth 33 times more. The post ChatGPT Already Knows Who It’ll Recommend Before It Searches appeared first on Search Engine Journal.

Daily Search Forum Recap: August 14, 2026
Seroundtable Seroundtable

Daily Search Forum Recap: August 14, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads is removing the ability to manually set your language targeting next month...

Microsoft Clarity : nouvel indicateur pour mesurer si le scraping des IA vous rapporte du trafic
Abondance Abondance

Microsoft Clarity: new metric to measure whether AI scraping gets you traffic

What to remember: Clarity introduces an "AI Scrape-to-Referral Ratio" map that compares, in a single indicator, the scraping activity of AIs and the referencing traffic they actually generate. An example shared by Microsoft shows an AI tool that sent 41 referenced visits, for

Search News Buzz Video Recap: Google AI Home Page Test, AI Local Pack Slop, Google Poaching Advertisers & Meta Building A Search Engine
Seroundtable Seroundtable

Search News Buzz Video Recap: Google AI Home Page Test, AI Local Pack Slop, Google Poaching Advertisers & Meta Building A Search Engine

This week, we of course had more Google search ranking volatility, this time on the 12th. Google is testing new AI buttons on its home page...

Google Ads Language Targeting Update Coming In September
Seroundtable Seroundtable

Google Ads Language Targeting Update Coming In September

Google Ads will roll out a change to language targeting that will remove the ability to manually adjust the language setting. This change is happening next month, in September 2026. Google said its ad systems already match languages automatically and enhanced AI prioritization will automatically sel

Google AI Overviews With AI-Generated Images In The Wild
Seroundtable Seroundtable

Google AI Overviews With AI-Generated Images In The Wild

A month ago, we reported that Google said it would be rolling out AI-generated images within AI Overviews in Google Search. Well, it seems Google is starting to roll out those AI-generated images in AI Overviews this week.

Google Merchant Center For Agencies Can Link Up To 1,000 Accounts
Seroundtable Seroundtable

Google Merchant Center For Agencies Can Link Up To 1,000 Accounts

Google updated a help document within the Google Merchant Center help area to document that Google Merchant Center for Agencies can now link to up to 1,000 Merchant Center accounts. Previously, that number was not there, and now we know - up to 1,000 accounts can be linked to a single agency account

Googlebot Say They Are Coming From California But Might Not
Seroundtable Seroundtable

Googlebot Say They Are Coming From California But Might Not

As we know, Google has often declared that its crawlers, Googlebot, etc, come from Mountain View, California. But the truth is, that is where they self-declare the bots are coming from. Google has data centers all over the world, and even though Google may be declaring the crawler is coming from a

Google Local Report Owner Response
Seroundtable Seroundtable

Google Local Report Owner Response

Google has a new reporting option for reviews in Google Business Profiles and Google Local. This one is called "Report owner response." It lets you tell Google if an owner response to a review is off-topic, contains profanity, is harassing, discriminatory, hateful, or includes personal information.

In and Out of Model Responses Explained — Whiteboard Friday
Moz Blog Moz Blog

In and Out of Model Responses Explained — Whiteboard Friday

Is your SEO strategy ready for LLM grounding? Explore the distinction between training data and live web retrieval, and discover how to optimize your brand's visibility in AI search results.

Google Is Removing Language Targeting From Search Campaigns via @sejournal, @brookeosmundson
Search Engine Journal Search Engine Journal

Google Is Removing Language Targeting From Search Campaigns via @sejournal, @brookeosmundson

Google Ads is changing language targeting for Search and Performance Max in September 2026. Learn what’s changing and what advertisers need to know. The post Google Is Removing Language Targeting From Search Campaigns appeared first on Search Engine Journal.

The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It via @sejournal, @DuaneForrester
Search Engine Journal Search Engine Journal

The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It via @sejournal, @DuaneForrester

Practitioners value AI visibility data highly and won't fund the platforms selling it. New survey data on what's actually blocking the category. The post The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It appeared first on Search Engine Journal.

The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads
Search Engine Journal Search Engine Journal

The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads

PPC managers inheriting an account: verify the conversion value before touching the bid strategy. Five checks that separate real revenue from phantom value. The post The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads appeared first on Search Engine Journal.

Why Anthropic’s Claude Watermark May Be A New Text-Marking Method via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

Why Anthropic’s Claude Watermark May Be A New Text-Marking Method via @sejournal, @martinibuster

Anthropic has revealed enough about Claude's watermark to identify how it might work. A new research paper may be the clue. The post Why Anthropic’s Claude Watermark May Be A New Text-Marking Method appeared first on Search Engine Journal.

Claude watermarks its output: what content teams should know
Semrush Blog Semrush Blog

Claude watermarks its output: what content teams should know

Anthropic now marks content that Claude generates or edits. Here’s how the watermarks work, what they can‘t prove, and what content teams should do.

Reddit Preserved The Part Of The Internet We Broke via @sejournal, @brentcsutoras
Search Engine Journal Search Engine Journal

Reddit Preserved The Part Of The Internet We Broke via @sejournal, @brentcsutoras

Search referrals measure how people reach Reddit. They don't measure why people go looking for it, and that gap is where the value sits. The post Reddit Preserved The Part Of The Internet We Broke appeared first on Search Engine Journal.

How To Find And Organize AI Mode Queries Via the Search Analytics API, Analytics Edge, and Claude Cowork
GSQI GSQI

How To Find And Organize AI Mode Queries Via the Search Analytics API, Analytics Edge, and Claude Cowork

Last week Barry published an article about AI Mode data being surfaced in Google Search Console in the performance reporting. It’s super interesting to see that data and there are some fun things you can do to try and decipher the information. I’ll cover more about that soon. Anastasia Kourou posted

How Do I Know If AI Overviews Are Taking Clicks From My Site And What Can I Do About It? – Ask An SEO via @sejournal, @HelenPollitt1
Search Engine Journal Search Engine Journal

How Do I Know If AI Overviews Are Taking Clicks From My Site And What Can I Do About It? – Ask An SEO via @sejournal, @HelenPollitt1

Stable rankings, stable impressions, falling CTR: the signature of AI Overview click loss. Learn to spot it and decide what's worth recovering. The post How Do I Know If AI Overviews Are Taking Clicks From My Site And What Can I Do About It? – Ask An SEO appeared first on Search Engine Journal.

AI keyword research: How to use free chatbot tools
Semrush Blog Semrush Blog

AI keyword research: How to use free chatbot tools

We tested 5 free chatbots for AI keyword research. See how they performed and how to validate their suggestions with real search data.

AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar] via @sejournal, @hethr_campbell
Search Engine Journal Search Engine Journal

AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar] via @sejournal, @hethr_campbell

Learn how Freshpet stands out in AI Overviews and why trust signals matter for brand recognition in AI search. The post AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar] appeared first on Search Engine Journal.

Daily Search Forum Recap: August 13, 2026
Seroundtable Seroundtable

Daily Search Forum Recap: August 13, 2026

Here is a recap of what happened in the search forums today...

37 Proven Ways to Use AI in Marketing
Ahrefs Blog Ahrefs Blog

37 Proven Ways to Use AI in Marketing

37 proven ways to use AI in marketing, from SEO to international marketing, each one from a marketer who has done it and shown their working.Read more ›

Cloudflare veut donner un portefeuille aux agents IA pour leur permettre de payer sur le web
Abondance Abondance

Cloudflare wants to give AI agents a wallet to enable them to pay on the web

Bottom Line: Cloudflare announced its Wallets and cloudflare.pay credentials on August 4, 2026, but most of the payment features are yet to come. Agents will be able to use Virtual Wallets with spending limits set by a master account, including a bu

Google Search Ranking Volatility Spikes On August 12-13
Seroundtable Seroundtable

Google Search Ranking Volatility Spikes On August 12-13

We saw a spike in volatility yesterday amongst the Google Search results rankings. There was a spike in ranking movement outside the day-to-day norm that seemed to start yesterday and maybe into today. The chatter is somewhat cool, but the tools showed a spike in the Google rank volatility.

Google Lowers Subscriber Requirements For Search Profiles
Seroundtable Seroundtable

Google Lowers Subscriber Requirements For Search Profiles

Google has dropped the minimum number of followers needed to be approved for a Search Profile on Google. Previously, it was 100,000 subscribers across YouTube, Instagram, X and Tiktok. Now it is 35,000 subscribers across YouTube, Instagram, and X but still 100,000 on TikTok.

OpenAI Makes The ChatGPT Sources Less Visible
Seroundtable Seroundtable

OpenAI Makes The ChatGPT Sources Less Visible

OpenAI is testing or rolling out a change to how you can click to see the sources from the ChatGPT responses. It used to be a button named "Sources" in the footer of the response, but now sometimes it is showing up within the three-dot "More actions" menu, requiring you to click more to find those s

Misconfiguring Cloudflare Can Hurt Your SEO Badly
Seroundtable Seroundtable

Misconfiguring Cloudflare Can Hurt Your SEO Badly

This is just a random tip, make sure not to misconfigure Cloudflare, your content delivery network and/or your hosting server. I see way too many cases of this popping up and causing such a pain for SEOs to fix. All of a sudden, you might notice your rankings drop off a cliff on Google Search and

Spammy Google Selected Canonical In Search Console
Seroundtable Seroundtable

Spammy Google Selected Canonical In Search Console

When you use the Google Search Console URL inspection tool, Google will show you what it calls the "Google-selected canonical." Sometimes that URL will look off, weird and even scary, because sometimes it might be a URL for a spammy site.

Google Gemini Passes 1B Monthly Users, 63% Now Use Voice via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Google Gemini Passes 1B Monthly Users, 63% Now Use Voice via @sejournal, @MattGSouthern

Google says its Gemini app passed 1 billion monthly users and reports that 63% now use voice, alongside camera, uploads, and app automation data. The post Google Gemini Passes 1B Monthly Users, 63% Now Use Voice appeared first on Search Engine Journal.

How to Create Health & YMYL Content That Performs in AI Search
Search Engine Journal Search Engine Journal

How to Create Health & YMYL Content That Performs in AI Search

Thin health content was always risky. With AI Overviews answering most medical queries, it's now invisible. Here's what earns citations instead. The post How to Create Health & YMYL Content That Performs in AI Search appeared first on Search Engine Journal.

Google Amends SerpApi Suit With Content Licensing Terms via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Google Amends SerpApi Suit With Content Licensing Terms via @sejournal, @MattGSouthern

Google amended its DMCA complaint against SerpApi, adding licensing terms after a court dismissed the original claims over search scraping. The post Google Amends SerpApi Suit With Content Licensing Terms appeared first on Search Engine Journal.

OpenAI Allows Some Health & Finance Ads In ChatGPT via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

OpenAI Allows Some Health & Finance Ads In ChatGPT via @sejournal, @MattGSouthern

OpenAI's ad rules now allow some health and finance advertisers in ChatGPT, while placement restrictions still apply to sensitive conversations. The post OpenAI Allows Some Health & Finance Ads In ChatGPT appeared first on Search Engine Journal.

Cloudflare Gives AI Agents Wallets That Pay For What They Access via @sejournal, @slobodanmanic
Search Engine Journal Search Engine Journal

Cloudflare Gives AI Agents Wallets That Pay For What They Access via @sejournal, @slobodanmanic

Cloudflare announced wallets and optional identity handles for AI agents on August 4, extending paid access past crawlers to any caller and any resource. The post Cloudflare Gives AI Agents Wallets That Pay For What They Access appeared first on Search Engine Journal.

Google Is Ending Target Overperformance – What to Fix Before August 17 via @sejournal, @brookeosmundson
Search Engine Journal Search Engine Journal

Google Is Ending Target Overperformance – What to Fix Before August 17 via @sejournal, @brookeosmundson

Google Smart Bidding changes August 17. Learn which Target CPA and Target ROAS campaigns to audit and what to update before the deadline. The post Google Is Ending Target Overperformance – What to Fix Before August 17 appeared first on Search Engine Journal.

Automattic Fires Back At WP Engine’s Motion For Sanctions via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

Automattic Fires Back At WP Engine’s Motion For Sanctions via @sejournal, @martinibuster

Automattic rebuts WP Engine, says Matt Mullenweg's "personal communications with romantic partners" has "nothing to do with this case." The post Automattic Fires Back At WP Engine’s Motion For Sanctions appeared first on Search Engine Journal.

Daily Search Forum Recap: August 12, 2026
Seroundtable Seroundtable

Daily Search Forum Recap: August 12, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has amended its lawsuit against SerpApi...

Google Ads New Local Customer Optimization Help Doc
Seroundtable Seroundtable

Google Ads New Local Customer Optimization Help Doc

With Google migrating Local Service Ads to the main Google Ads platform, Google is already preparing new Google Ads help documents with more details about the change. A new document named About Local customer optimization within Performance Max campaign for store goals was just posted by Google.

Google Amends Lawsuit Against SerpApi Over Licensed Content
Seroundtable Seroundtable

Google Amends Lawsuit Against SerpApi Over Licensed Content

After Google's lawsuit against SerpAPI, the Google Search scraper tool, was dismissed a month ago, Google has decided to amend the complaint. Google filed the amendment on August 10, 2026 as an "Amended Complaint." Google is now taking an approach around protecting licensed content within its search

Google AI Overview Local Results Pulling From Low-Quality Listicles
Seroundtable Seroundtable

Google AI Overview Local Results Pulling From Low-Quality Listicles

Google will randomly show AI Overviews for local results, and when it does, It will often show AI-generated information about each local listing. The issue is that Google often cites low-quality and self-promotional listicle articles from across the web when showing those snippets in the local pack

Google Merchant Center Performance Reporting Update Coming August 24th
Seroundtable Seroundtable

Google Merchant Center Performance Reporting Update Coming August 24th

Google announced several new updates to the Merchant Center performance report, starting on August 24, 2026. There are four updates: separating YouTube affiliate results from organic traffic, updating the YouTube organic traffic definitions, expanding product-level reporting for Google Ads, and addi

ChatGPT Ads With AI Descriptive Heading
Seroundtable Seroundtable

ChatGPT Ads With AI Descriptive Heading

OpenAI is testing placing descriptive headings above the ads within ChatGPT responses. I assume it is using AI to generate these headlines above the ChatGPT Ads.

234 ChatGPT prompts (and how to write your own)
Semrush Blog Semrush Blog

234 ChatGPT prompts (and how to write your own)

Copy-ready 234 ChatGPT prompts for marketing, SEO, sales, and 10+ use cases, plus the PROMPT framework for writing your own.

ChatGPT’s Search Index Serves Small Sites Too, Data Shows via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

ChatGPT’s Search Index Serves Small Sites Too, Data Shows via @sejournal, @MattGSouthern

New data finds no difference in how OpenAI's in-house search index served licensed and unlicensed sites. The post ChatGPT’s Search Index Serves Small Sites Too, Data Shows appeared first on Search Engine Journal.

The Metric Most SEOs Are Still Not Measuring In The Age Of AI via @sejournal, @SequinsNsearch
Search Engine Journal Search Engine Journal

The Metric Most SEOs Are Still Not Measuring In The Age Of AI via @sejournal, @SequinsNsearch

AI answers now shape choices before anyone reaches your site. Measuring alignment with decision drivers matters more than measuring the clicks that follow. The post The Metric Most SEOs Are Still Not Measuring In The Age Of AI appeared first on Search Engine Journal.

Organic Traffic Dropped? What to Tell Clients & the AI Visibility Metrics to Report Instead
Search Engine Journal Search Engine Journal

Organic Traffic Dropped? What to Tell Clients & the AI Visibility Metrics to Report Instead

Is your organic traffic dropped? Learn the reasons behind this common issue affecting many agencies today. The post Organic Traffic Dropped? What to Tell Clients & the AI Visibility Metrics to Report Instead appeared first on Search Engine Journal.

Anthropic To Mark Claude Text & Files Under EU AI Act Code via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Anthropic To Mark Claude Text & Files Under EU AI Act Code via @sejournal, @MattGSouthern

Anthropic will embed invisible watermarks in Claude text and sign generated files. The post Anthropic To Mark Claude Text & Files Under EU AI Act Code appeared first on Search Engine Journal.

How TransUnion’s AI Findings Should Change the Way SEOs Pitch GEO via @sejournal, @gregjarboe
Search Engine Journal Search Engine Journal

How TransUnion’s AI Findings Should Change the Way SEOs Pitch GEO via @sejournal, @gregjarboe

TransUnion's survey of 100 marketing leaders shows AI search blind spots mirror walled garden measurement gaps. Frame GEO as a company-wide problem to get funded. The post How TransUnion’s AI Findings Should Change the Way SEOs Pitch GEO appeared first on Search Engine Journal.

Topical Gravity: Why topics are the new unit of your search strategy
Semrush Blog Semrush Blog

Topical Gravity: Why topics are the new unit of your search strategy

Search has become a topic-level game. Here‘s a framework to build, measure, and grow topical authority across AI and Google.

YouTube Updates Partner Program Terms & Shorts Payout Rules via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

YouTube Updates Partner Program Terms & Shorts Payout Rules via @sejournal, @MattGSouthern

YouTube announced Partner Program changes taking effect in 2027, including new Shorts earnings rules, activity checks, and a terms deadline. The post YouTube Updates Partner Program Terms & Shorts Payout Rules appeared first on Search Engine Journal.

The AI Detection False Economy: Fueling FOW (Fear of Writing) via @sejournal, @andybetts1
Search Engine Journal Search Engine Journal

The AI Detection False Economy: Fueling FOW (Fear of Writing) via @sejournal, @andybetts1

AI detectors gave wildly different verdicts on the same human-written article, and even flagged writing from 2014. The post The AI Detection False Economy: Fueling FOW (Fear of Writing) appeared first on Search Engine Journal.

Search Console, CMS, API : pourquoi les accès sont le vrai point faible de vos projets SEO ?
Abondance Abondance

Search Console, CMS, API: why access is the real weakness of your SEO projects?

Article sponsored by Proton Pass An SEO project is a multitude of accesses to protect On a client, an agency or a consultant generally juggles a dozen different accesses: Search Console, Google Analytics, CMS (often WordPress), FTP or SFTP, host administration panel,

iPullRank Named to the 2026 Inc. 5000 List of America’s Fastest-Growing Private Companies
iPullRank iPullRank

iPullRank Named to the 2026 Inc. 5000 List of America’s Fastest-Growing Private Companies

NEW YORK, NY, August 11, 2026 – After 12 years of innovation, determination, and solving client challenges of all sizes, enterprise AI Search agency iPullRank is thrilled to announce its inclusion on the Inc. 5000 list of fastest-growing privately held companies in the United States. The Inc. 5000 r

Daily Search Forum Recap: August 11, 2026
Seroundtable Seroundtable

Daily Search Forum Recap: August 11, 2026

Here is a recap of what happened in the search forums today...

WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised via @sejournal, @martinibuster

WPForms Lite WordPress plugin accused of adding a backdoor to new installs. I gave it and try and what happened was unexpected. The post WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised appeared first on Search Engine Journal.

Google Ads Sponsored Results Tests Advertiser Name & Favicon Summary
Seroundtable Seroundtable

Google Ads Sponsored Results Tests Advertiser Name & Favicon Summary

Google is testing placing the list of advertisers in the group of sponsored results at the top of the ad block in the mobile search results. So if the sponsored results group has two advertisers in it, Google will show the favicon and domain name of the ads that will be shown below, all the way at t

Google Travel Campaigns Migrating To Search Campaigns For Travel
Seroundtable Seroundtable

Google Travel Campaigns Migrating To Search Campaigns For Travel

Google will be migrating Travel campaigns to the new Search campaigns for Travel in Google Ads. This is happening sometime in the third quarter of 2026; we do not have a specific date.

Google Still Aggressively Poaching Agency Ads Accounts
Seroundtable Seroundtable

Google Still Aggressively Poaching Agency Ads Accounts

I feel like a broken record and that Google simply does not care but again, I am seeing numerous reports from the PPC community about Google representatives attempting to poach their client accounts from them.

Google Ads & Google Analytics Gain New AI Features
Seroundtable Seroundtable

Google Ads & Google Analytics Gain New AI Features

Google announced a number of new AI features for Google Ads and Google Analytics aimed to "simplify your workflow and expedite your path to business growth," as Google wrote. Specifically, there are new AI Overviews at the top of the pages, new AI data dashboard tools, and a new nebcging AI feature.

SEOs Taking Over Expired Google X Accounts
Seroundtable Seroundtable

SEOs Taking Over Expired Google X Accounts

It looks like we are seeing some Googler accounts being taken over by sites that sell SEO services, or dare I say it, spammy or low-quality SEO services. Martin Splitt from Google let his X account go during the whole Twitter to X Elon thing and eventually that account was picked up by a search eng

Google Search Console Generative AI Performance Report Available For All
Seroundtable Seroundtable

Google Search Console Generative AI Performance Report Available For All

The Google Search Console generative AI performance reports seem to be live for everyone now. Google has not yet announced the full rollout of the generative AI performance reports but after checking all my profiles in Search Console, it seems to now be fully live.

Goossips SEO : Crawlers
Abondance Abondance

Goossips SEO : Crawlers

L’article "Goossips SEO : Crawlers" a été publié sur le site Abondance.

5 AI Workflows for Local SEO
Moz Blog Moz Blog

5 AI Workflows for Local SEO

Struggling to use AI in local SEO without wasted spend or unreliable output? Learn five safe workflows that automate execution while keeping strategy in human hands.

The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads
Search Engine Journal Search Engine Journal

The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads

Six real non-linear campaigns showing which adjacent Google Ads segments actually reach restricted or niche audiences. The post The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads appeared first on Search Engine Journal.

Google Announces Campaign Benchmarking In Google Analytics via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Google Announces Campaign Benchmarking In Google Analytics via @sejournal, @MattGSouthern

Google announced that its Ask Advisor AI agent will compare campaign performance in Google Analytics against anonymized averages from similar businesses. The post Google Announces Campaign Benchmarking In Google Analytics appeared first on Search Engine Journal.

Microsoft Clarity Now Separates Branded And Non-Branded AI Citations via @sejournal, @slobodanmanic
Search Engine Journal Search Engine Journal

Microsoft Clarity Now Separates Branded And Non-Branded AI Citations via @sejournal, @slobodanmanic

Clarity now splits AI citation queries into branded and non-branded. The two mean different things, and only one counts as discovery. The post Microsoft Clarity Now Separates Branded And Non-Branded AI Citations appeared first on Search Engine Journal.

Google Maps devient un assistant capable de commander votre repas et réserver votre hôtel
Abondance Abondance

Google Maps becomes an assistant able to order your meal and book your hotel

Last Thursday, Google announced a major update to its "Ask Maps" feature, which is gaining in autonomy. Beyond information, the tool can now perform concrete tasks for the user, relying on partner platforms. This development illustrates Google's commitment

Common Crawl Published A Manual For Being Visible To AI, I Automated It via @sejournal, @suganthan
Search Engine Journal Search Engine Journal

Common Crawl Published A Manual For Being Visible To AI, I Automated It via @sejournal, @suganthan

Check captures, robots.txt history, block fingerprints and a live CCBot probe for any domain, free, straight from Common Crawl's own archives. The post Common Crawl Published A Manual For Being Visible To AI, I Automated It appeared first on Search Engine Journal.

Daily Search Forum Recap: August 10, 2026
Seroundtable Seroundtable

Daily Search Forum Recap: August 10, 2026

Here is a recap of what happened in the search forums today...

Traffic Is Down—Now What? Marketing Success In the Age of AI
Semrush Blog Semrush Blog

Traffic Is Down—Now What? Marketing Success In the Age of AI

Google traffic is slowly declining. Learn how to future-proof your business in the AI era.

What is organic traffic? (And how to increase it)
Semrush Blog Semrush Blog

What is organic traffic? (And how to increase it)

Organic traffic is the visitors who land on your site through unpaid search results. Increase yours in 5 steps.

Local SEO keyword research: A step-by-step guide
Semrush Blog Semrush Blog

Local SEO keyword research: A step-by-step guide

Local SEO keyword research in six steps: find the terms customers use, validate intent, and improve visibility on Google Search, Maps, and AI answers.

Meta/Facebook Crawling Web & May Be Building Search Engine
Seroundtable Seroundtable

Meta/Facebook Crawling Web & May Be Building Search Engine

Meta, the social media company that operates Facebook, Instagram, WhatsApp, Messenger, and Threads, is allegedly crawling the web and in the process of building its own search engine. Pieter Levels posted about this pattern on X and wrote, "Meta is ALLEGEDLY building their own Google search engine..

Google Local Disallows Repeated Bilingual Names & Transliterations
Seroundtable Seroundtable

Google Local Disallows Repeated Bilingual Names & Transliterations

Google has updated its guidelines for representing your business on Google in the Google Business Profiles help documentation to add a new rule. Google said for your business name you cannot repeat "the same business name in multiple scripts or languages."

Google: Hreflang URLs Not Indexed In The Proper Sense
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Google: Hreflang URLs Not Indexed In The Proper Sense

Google's Gary Illyes said that hreflang alternates, hreflang URLs are not "indexed in the proper sense." In short, Google just keeps the hreflang URL as alternate URLs. So the URL is not what is getting the page indexed, it is just being stores as an alternative to the main page URL.

Google AI Labels On Local Pack & Google Discover Ads
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Google AI Labels On Local Pack & Google Discover Ads

A month ago, Google said it would now label ads created or edited with AI with an AI label within the ad or on the ad itself (depending on the region). We soon saw those AI labels roll out on ads in the Google Search sponsored results but now we are also seeing them in the local pack listings and w

Microsoft Advertising Bulk Edit/Appeal Disapproved Assets
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Microsoft Advertising Bulk Edit/Appeal Disapproved Assets

Microsoft has released the ability to adjust and appeal disapproved assets in bulk. This feature is named Bulk edit disapproved assets and should be live globally in all Microsoft Advertising accounts.

Google Home Page Create Images, Ask About Files & Brainstorm Buttons
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Google Home Page Create Images, Ask About Files & Brainstorm Buttons

The Google home page is testing or rolling out now, new AI features and buttons in place of the Google Search and I'm Feeling Lucky buttons. There is now "Create images," "Ask about files," and "Brainstorm" buttons below the big search box. This is in addition to showing the AI Mode button, the plu

How To Remove Negative Content From Google Before AI Answers Cite It via @sejournal, @EraseDotCom
Search Engine Journal Search Engine Journal

How To Remove Negative Content From Google Before AI Answers Cite It via @sejournal, @EraseDotCom

Can you remove negative content from Google? Uncover the truth about suppression and overcoming unfavorable online articles. The post How To Remove Negative Content From Google Before AI Answers Cite It appeared first on Search Engine Journal.

AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands via @sejournal, @gregjarboe
Search Engine Journal Search Engine Journal

AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands via @sejournal, @gregjarboe

AI's impact outpaced our ability to measure it in H1 2026. Indig's citation data, agent share shifts, and the intelligence-versus-agency split explain what changes next. The post AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands appeared first on Search Engine Journa

AI Search Only Feels New If Your SEO Was Shallow via @sejournal, @slobodanmanic
Search Engine Journal Search Engine Journal

AI Search Only Feels New If Your SEO Was Shallow via @sejournal, @slobodanmanic

AI search only feels like a new sport to the people who were never really training. Here's what actually changed, and what didn't. The post AI Search Only Feels New If Your SEO Was Shallow appeared first on Search Engine Journal.

Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue via @sejournal, @gregjarboe
Search Engine Journal Search Engine Journal

Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue via @sejournal, @gregjarboe

YouGov data shows Claude and OpenAI doubling Gen Z consideration while U.S. trust in AI assistants sits at 28%, a gap that reshapes GEO plans. The post Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue appeared first on Search Engine Journal.

Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering via @sejournal, @martinibuster

Google's former Chief Scientist explains why AI models are less important and why context engineering increasingly matters more. The post Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering appeared first on Search Engine Journal.

E-commerce en France : le cap des 200 milliards d’euros bientôt franchi
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E-commerce in France: the 200 billion euro mark will soon be crossed

What to remember: French e-commerce reached 196.4 billion euros in turnover in 2025, an increase of 7% compared to 2024, with 3.2 billion transactions carried out (+11%). 42.2 million French people have bought online in the last 12 months, or 72.9% of

How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology
Search Engine Journal Search Engine Journal

How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology

The four arguments used to sell llms.txt would pass a text file about cats. Here's why that matters for every GEO tactic you're buying. The post How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology appeared first on Search Engine Journal.

Daily Search Forum Recap: August 7, 2026
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Daily Search Forum Recap: August 7, 2026

Here is a recap of what happened in the search forums today...

Search News Buzz Video Recap: Wild Google Ranking Volatility, Reddit Special Preference, Big Google Executive Shakeup & More Search News
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Search News Buzz Video Recap: Wild Google Ranking Volatility, Reddit Special Preference, Big Google Executive Shakeup & More Search News

This week, we covered two unconfirmed Google search ranking updates, one mid-week and one over the weekend - some were pretty big. Google said Reddit gets no special preference in its search rankings or AI results...

New Google Ads Report On New Customers Acquired
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New Google Ads Report On New Customers Acquired

Google Ads is rolling out a new customer acquisition option named "Report on new customers acquired." This lets you "Drive purchases from new and existing customers without changing bidding," according to Google.

The AEO Playbook: How to Get Cited & Stay Visible via @sejournal, @hethr_campbell
Search Engine Journal Search Engine Journal

The AEO Playbook: How to Get Cited & Stay Visible via @sejournal, @hethr_campbell

Unlock the AEO playbook and discover how to stay visible in an AI-driven search landscape and earn valuable citations. The post The AEO Playbook: How to Get Cited & Stay Visible appeared first on Search Engine Journal.

ChatGPT Ads Updates: oCPC, Dynamic URLs, Muti-Product Carousel & More
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ChatGPT Ads Updates: oCPC, Dynamic URLs, Muti-Product Carousel & More

Earlier this week, OpenAI sent an email to advertisers about new ChatGPT Ads Manager product updates. These updates include testing a new multi-product carousel format for product feed campaigns, plus a number of updates to the ad manager itself.

On Sep 1 Google Ads To Migrate ACA & Campaign-Level Broad Match To AI Max
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On Sep 1 Google Ads To Migrate ACA & Campaign-Level Broad Match To AI Max

Google Ads will begin migrating or "upgrading" Automatically created assets and campaign-level broad match setting to AI Max starting on September 1, 2026. We knew this was coming and now the process is soon going to begin.

Google Crawlers Send HTTP Requests: HEAD, OPTIONS, PUT, PATCH, DELETE
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Google Crawlers Send HTTP Requests: HEAD, OPTIONS, PUT, PATCH, DELETE

Gary Illyes from Google said that Google's crawlers do not only send HTTP requests such as GET and POST but also for HEAD, OPTIONS, PUT, PATCH, and DELETE. He said the latter make up for less than 1.5% of the total number of requests all Google's crawlers send. Google sends them for JavaScript, he s

Google Ads Phone Conversions Report Gets View Call Report Link
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Google Ads Phone Conversions Report Gets View Call Report Link

Google Ads added a "View call report" link in the Phone Call conversions leads report. This makes it easier to jump to the details of what makes up the metrics of that report and gives you access to that data in a new tab.

Google Ads Live Tests Of Strong Match Labels
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Google Ads Live Tests Of Strong Match Labels

Google Ads is now testing the "Strongest match" and "Strong match" labels it announced back in mid-June. This is the first time I have seen this label in the wild. I am actually a bit surprised Google went on with this test after the backlash...

The SEO’s Guide to Agentic Commerce — Whiteboard Friday
Moz Blog Moz Blog

The SEO’s Guide to Agentic Commerce — Whiteboard Friday

In the latest episode of Whiteboard Friday, Miracle Inameti-Archibong explains how to optimize your website for agentic commerce using Markdown, product feeds, structured data, and MCP.

WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability via @sejournal, @martinibuster

WordPress security update fixes 12 vulnerabilities. Security researcher: "nastiest one is a login screen XSS." The post WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability appeared first on Search Engine Journal.

I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
Search Engine Journal Search Engine Journal

I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today

Impression share ran the auction years. Citation share runs this one. A 90-day sprint for measuring and winning AI search visibility. The post I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today appeared first on Search Engine Journal.

Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People via @sejournal, @DuaneForrester
Search Engine Journal Search Engine Journal

Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People via @sejournal, @DuaneForrester

Set expectations before tactics: parametric standing moves on model generations, responds to being described, and sits in functions nobody measured against it. The post Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People appeared first on Search Engine Journal.

Content Prioritization in an AI Search Era: A Framework + Worksheet
Aleyda Solis Aleyda Solis

Content Prioritization in an AI Search Era: A Framework + Worksheet

What type of content is still worth creating when AI platforms can answer queries without sending a click? AI answers are much more likely to fully satisfy the user’s need when they only want a quick explanation, and less likely when they still need proof, current or personalized data, a meaningful

WordPress 7.1 Accessibility Change May Break Some Plugins via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

WordPress 7.1 Accessibility Change May Break Some Plugins via @sejournal, @martinibuster

A WordPress 7.1 accessibility improvement could impact some plugins that make changes in the admin screens. The post WordPress 7.1 Accessibility Change May Break Some Plugins appeared first on Search Engine Journal.

Pinterest dévoile les tendances mode de la saison des festivals 2026
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Pinterest Unveils 2026 Festival Season Fashion Trends

What to remember: “Summer festival outfits” searches increased by +400% on Pinterest, a sign that festival-goers are preparing their looks well before the first concerts. Six major trends emerge: tropical maximalism, pirate style, effortless indie, Y2K pop, transparency

How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC via @sejournal, @navahf
Search Engine Journal Search Engine Journal

How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC via @sejournal, @navahf

AI research habits are reshaping PPC accounts. Here is when to consolidate, when to segment, and how conversion values keep budget flowing to valuable buyers. The post How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC appeared first on Search Engine Journal.

Daily Search Forum Recap: August 6, 2026
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Daily Search Forum Recap: August 6, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing big changes and swings with the Google Search results...

Google Search Ranking Volatility Heats Up Into August 5th & 6th
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Google Search Ranking Volatility Heats Up Into August 5th & 6th

Yes, I reported Google Search ranking volatility over this past weekend, but I am seeing a large increase in the chatter within the SEO community over the past 24 hours or so. The chatter seems consistent with a big Google Search algorithm update that is underway but at this point, Google has not y

Google AI Leadership Changes: Jeff Dean Leaves, Demis Hassabis Change & More
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Google AI Leadership Changes: Jeff Dean Leaves, Demis Hassabis Change & More

Google announced a number of big changes within its executive AI leadership ranks, including Jeff Dean leaving Google after 27 years, Demis Hassabis stepping down as Google DeepMind CEO to be its chair, and Koray Kavukcuoglu taking over many of his responsibilities. No matter how Google spun it, the

The Trust Signals That Get Your Brand Cited By AI Overviews, Just Like Freshpet [Webinar] via @sejournal, @hethr_campbell
Search Engine Journal Search Engine Journal

The Trust Signals That Get Your Brand Cited By AI Overviews, Just Like Freshpet [Webinar] via @sejournal, @hethr_campbell

Learn how Freshpet stands out in AI Overviews and why trust signals matter for brand recognition in AI search. The post The Trust Signals That Get Your Brand Cited By AI Overviews, Just Like Freshpet [Webinar] appeared first on Search Engine Journal.

Google Search Console Shows AI Mode Queries, Not In Generative AI Reports
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Google Search Console Shows AI Mode Queries, Not In Generative AI Reports

While the Google Search Console generative AI performance reports do not share query data, you can still try to figure out which queries are from AI Mode versus normal searches. The SEO community has been doing this for years now by looking for more conversational-style queries in your Search Conso

Microsoft Ads New Exclude Audience Ads Placements Within PMax Campaigns
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Microsoft Ads New Exclude Audience Ads Placements Within PMax Campaigns

Microsoft Advertising is rolling out a new feature for advertisers to allow you to exclude Audience ads placements within Performance Max campaigns. There is a new setting named "Excluded content terms" within Audience Ads.

Google Ads Video Q&A On August 17 Bidding Update
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Google Ads Video Q&A On August 17 Bidding Update

Ginny Marvin, the Google Ads Liaison, posted a video Q&A on the upcoming bidding update coming on August 17th. As you know, these bidding changes are causing a big stir within the PPC industry and Ginny wanted to answer some questions in a video format.

New Google Product Listing Ads Deal Ends Experimental Annotation
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New Google Product Listing Ads Deal Ends Experimental Annotation

Google has a new specialized feature within Product Listing Ads within Merchant Center named Deal Ends annotation. This is experimental now but works globally, except for EEA+, Switzerland, and the United Kingdom. It will add high-impact and real-time urgency signals, such as "3 days left" or "5 hou

Google Ads Won't Let Free Email Accounts Take Sensitive Actions
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Google Ads Won't Let Free Email Accounts Take Sensitive Actions

Google Ads is testing a new security feature to disallow free domain email addresses (such as @gmail.com or @yahoo.com) from performing sensitive actions on a Google Ads advertiser account. Google will only allow those using corporate emails to perform such actions.

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