Latest SEO News & Updates

Daily aggregated SEO industry news from 12 sources • Updated 4 times a day (last: 3 hours ago)

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170 articles
How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)
Ahrefs Blog Ahrefs Blog

How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)

Our own research shows AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%. And research from Pew shows users who encounter an AI summary click on a traditional…Read more ›

7 real-world AI failures that show why adoption keeps going wrong
Search Engine Land Search Engine Land

7 real-world AI failures that show why adoption keeps going wrong

From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments.

The Great Decoupling via @sejournal, @Kevin_Indig
Search Engine Journal Search Engine Journal

The Great Decoupling via @sejournal, @Kevin_Indig

AI search broke the link between traffic and revenue. This piece explains how SEO creates demand without page views. The post The Great Decoupling appeared first on Search Engine Journal.

Google Trends s’offre une grosse refonte avec l’intelligence artificielle de Gemini
Abondance Abondance

Google Trends gets a big overhaul with Gemini's artificial intelligence

Google has completely redesigned its Trends Explore interface to make it easier to analyze search trends. This update directly integrates the capabilities of Gemini, Google's AI, to automate and enrich data mining. What to remember: A smart side panel

What Is Bounce Rate? And How to Reduce It
Semrush Blog Semrush Blog

What Is Bounce Rate? And How to Reduce It

Bounce rate is the portion of unengaged visits on your site or app. Discover how to lower it.

Why LLM-only pages aren’t the answer to AI search
Search Engine Land Search Engine Land

Why LLM-only pages aren’t the answer to AI search

Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations.

ChatGPT Searches Google Shopping to Create its Recommendations
Semrush Blog Semrush Blog

ChatGPT Searches Google Shopping to Create its Recommendations

Our experiment confirms that ChatGPT runs queries through Google Shopping. Here‘s what this means.

Case Study: How Entity Linking Can Support Local Search Success via @sejournal, @marthavanberkel
Search Engine Journal Search Engine Journal

Case Study: How Entity Linking Can Support Local Search Success via @sejournal, @marthavanberkel

Understand why entity linking is becoming a strategic requirement for local SEO in AI search environments. The post Case Study: How Entity Linking Can Support Local Search Success appeared first on Search Engine Journal.

SEO in 2026: What will stay the same
Search Engine Land Search Engine Land

SEO in 2026: What will stay the same

Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty.

Perplexity AI Interview Explains How AI Search Works via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

Perplexity AI Interview Explains How AI Search Works via @sejournal, @martinibuster

Interview with Perplexity AI offers insights into what makes AI answer engines different from regular search The post Perplexity AI Interview Explains How AI Search Works appeared first on Search Engine Journal.

Google My Business: A Guide to Google Business Profile
Semrush Blog Semrush Blog

Google My Business: A Guide to Google Business Profile

Google Business Profile (formerly Google My Business) is a free business listing that supports reviews, Q&As, posts, and more.

Le Salon du Search Marketing Paris 2026, c’est le 30 janvier !
Abondance Abondance

The Paris 2026 Search Marketing Show is on January 30th!

The Search Marketing Show is back in Paris for a 2026 edition that promises to be exceptional! Organized by FePSeM, this must-attend event brings together dozens of Search Marketing experts, agencies and freelancers for a day full of conferences, workshops and

Yext’s Visibility Brief: Your guide to brand visibility in AI search by Yext
Search Engine Land Search Engine Land

Yext’s Visibility Brief: Your guide to brand visibility in AI search by Yext

Explore insights on how to lead, adapt, and grow in a world where AI agents decide which brands surface, and which disappear.

Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries via @sejournal, @martinibuster

New data from BrightEdge shows which kinds of finance-related queries trigger AI answers and which kinds do not The post Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries appeared first on Search Engine Journal.

Why Agentic AI May Flatten Brand Differentiators via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

Why Agentic AI May Flatten Brand Differentiators via @sejournal, @martinibuster

The co-lead of the WordPress AI Team says some sites face a "more complex" future as brand differentiation gets flattened. The post Why Agentic AI May Flatten Brand Differentiators appeared first on Search Engine Journal.

Daily Search Forum Recap: January 20, 2026
Seroundtable Seroundtable

Daily Search Forum Recap: January 20, 2026

Here is a recap of what happened in the search forums today...

Every Marketer Says You Need “Taste”. Here’s What That Actually Means
Ahrefs Blog Ahrefs Blog

Every Marketer Says You Need “Taste”. Here’s What That Actually Means

With just a couple of prompts, an LLM can generate an entire blog post that you can publish on your website. A solopreneur or a marketing team of one can pump out newsletters, social media content, ad copy, and blog…Read more ›

Google AI Overviews With Font Strikethroughs
Seroundtable Seroundtable

Google AI Overviews With Font Strikethroughs

Here is a weird one - one person named Kunjal Chawhan spotted a Google AI Overview that had an HTML font strikethrough in the text. So it looks like Google is offering an answer, but it's struck through as a false answer...

Google AI Mode Fan-Out Prompts To Narrow Your Query
Seroundtable Seroundtable

Google AI Mode Fan-Out Prompts To Narrow Your Query

Back in May, Google announced updates to shopping in AI Mode. One of those announcements is to help you narrow down your AI Mode results for shopping queries using query fan-out. Well, here is an example of that where Google AI Mode is prompting you to narrow down the options.

Google Search Team Does Not Endorse LLMs.txt Files
Seroundtable Seroundtable

Google Search Team Does Not Endorse LLMs.txt Files

Yep, back on comments from Google on the LLMs.txt file. Another question came up on Bluesky asking if the fact that some Google properties still have the LLMs.txt files up, if that is some sort of endorsement from Google. John Mueller from Google said, simply, "no," it is not an endorsement.

Poll: More Advertisers To Add Microsoft Advertising To Marketing Mix?
Seroundtable Seroundtable

Poll: More Advertisers To Add Microsoft Advertising To Marketing Mix?

Navah Hopkins, the Microsoft Advertiser Ads Liaison, asked on LinkedIn if you will be adding Microsoft Advertising part of your marketing mix in 2026? The poll had over 200 responses, with most saying it is already included in that mix but 36% saying they will be adding it to the mix.

Google AI Mode Shows Product Inventory & Pricing In Light Font Color
Seroundtable Seroundtable

Google AI Mode Shows Product Inventory & Pricing In Light Font Color

Google AI Mode is showing really light colored fonts for product pricing and inventory when you click on a product. This differs from the normal font type in the main Google Search results interface.

Goossips SEO : Google UCP & Favicons
Abondance Abondance

Goossips SEO: Google UCP & Favicons

The article "Goossips SEO: Google UCP & Favicons" was published on the Abondance website.

Some Google AI Overviews now use Gemini 3 Pro
Search Engine Land Search Engine Land

Some Google AI Overviews now use Gemini 3 Pro

Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Ge

Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals
Search Engine Land Search Engine Land

Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals

We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.

Toxic Backlinks: What They Are & How to Find Them
Semrush Blog Semrush Blog

Toxic Backlinks: What They Are & How to Find Them

Learn what toxic backlinks are, how to find them, and when disavowing actually makes sense. Step-by-step guidance using Semrush.

How To Analyze Google Discover
Search Engine Journal Search Engine Journal

How To Analyze Google Discover

Why Discover success depends on outperforming expected early performance, and how entities, headlines, and images shape long-term credibility. The post How To Analyze Google Discover appeared first on Search Engine Journal.

GEO myths: This article may contain lies
Search Engine Land Search Engine Land

GEO myths: This article may contain lies

Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny.

How Much Of Your Paid Media Budget Should Be Allocated To Upper Funnel?
Search Engine Journal Search Engine Journal

How Much Of Your Paid Media Budget Should Be Allocated To Upper Funnel?

Learn how to balance upper and lower-funnel budgets across paid search and social, backed by research, frameworks, and practical strategies to drive long-term growth. The post How Much Of Your Paid Media Budget Should Be Allocated To Upper Funnel? appeared first on Search Engine Journal.

10 salary negotiation tips for search marketers
Search Engine Land Search Engine Land

10 salary negotiation tips for search marketers

Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence.

Peter Drucker warned us. Positionless Marketing is the answer by Optimove
Search Engine Land Search Engine Land

Peter Drucker warned us. Positionless Marketing is the answer by Optimove

In turbulent times, structure, not talent, limits marketing performance. Positionless Marketing removes that constraint.

ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTok
Ahrefs Blog Ahrefs Blog

ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTok

That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs’ superstar data scientist, to pull our data and double-check. Turns out,…Read more ›

Our Top 5 Blog Posts of 2025 (And What Made Them Work)
Ahrefs Blog Ahrefs Blog

Our Top 5 Blog Posts of 2025 (And What Made Them Work)

And, naturally, we wanted to remind you of some of our best blogs 😉 Below, we’ve used Ahrefs Web Analytics to find our most-viewed articles published in 2025. We were inspired by Amanda Natividad’s SparkToro post. Great stuff from Amanda…Read more ›

Head Of WordPress AI Team Explains SEO For AI Agents via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

Head Of WordPress AI Team Explains SEO For AI Agents via @sejournal, @martinibuster

James LePage, co-lead of the WordPress AI team, explains how SEO applies to AI agent content consumption. The post Head Of WordPress AI Team Explains SEO For AI Agents appeared first on Search Engine Journal.

Daily Search Forum Recap: January 19, 2026
Seroundtable Seroundtable

Daily Search Forum Recap: January 19, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI will be testing ads in ChatGPT very soon. Google's Gemini 3 Pro now powers some AI Overviews...

10 Ways to Use AI for SEO (+Benefits, Challenges & Costs)
Semrush Blog Semrush Blog

10 Ways to Use AI for SEO (+Benefits, Challenges & Costs)

Learn how to use AI for SEO, from keyword research to content optimization. Plus: benefits, common challenges, pricing, and the best AI SEO tools.

What Is Digital Marketing? Types, Examples, & Strategy
Semrush Blog Semrush Blog

What Is Digital Marketing? Types, Examples, & Strategy

Learn what digital marketing is, explore 9 key types, and get a simple strategy checklist to grow your business online.

Google AI Overviews Powered By Gemini 3 Pro For Complex Queries
Seroundtable Seroundtable

Google AI Overviews Powered By Gemini 3 Pro For Complex Queries

Google announced late on Friday that Gemini 3 Pro is now powered Google AI Overviews for complex queries. Google actually said this last November, but then edited its story to say it was just AI Mode that was powered by Gemini 3 Pro and not AI Overviews. Now both AI Overviews and AI Mode can use Gem

Google Personal Intelligence : quand Gemini peut accéder à vos données personnelles
Abondance Abondance

Google Personal Intelligence: when Gemini can access your personal data

Google launches Personal Intelligence, a feature that allows Gemini to access your Gmail, Photos, and YouTube data to personalize their responses. A breakthrough that raises questions about the confidentiality and the real usefulness of this integration. What to remember: Personal Intelli

Google Is Appealing Its Search Monopoly Ruling & Asks To Pause Remedies
Seroundtable Seroundtable

Google Is Appealing Its Search Monopoly Ruling & Asks To Pause Remedies

Google is appealing the ruling that it is an illegal search monopoly - which surprises no one. Plus, Google asked the court to pause the remedies during the appeal phase.

Google Warns On Hosting With Free Subdomain Hosts
Seroundtable Seroundtable

Google Warns On Hosting With Free Subdomain Hosts

Google's John Mueller once again warned about hosting your website on free subdomain hosting service because they are magnets for a "lot of spam & low-effort content."

Google’s Mueller: Free Subdomain Hosting Makes SEO Harder via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Google’s Mueller: Free Subdomain Hosting Makes SEO Harder via @sejournal, @MattGSouthern

Google's John Mueller explains why free subdomain hosting services attract spam and make it harder for legitimate sites to gain search visibility. The post Google’s Mueller: Free Subdomain Hosting Makes SEO Harder appeared first on Search Engine Journal.

OpenAI Will Soon Test Ads On ChatGPT
Seroundtable Seroundtable

OpenAI Will Soon Test Ads On ChatGPT

OpenAI announced on Friday it will begin testing ads in the ChatGPT responses in the coming weeks. The ads will show on the free product and low-cost subscription tier, ChatGPT Go. The ads will show under the main response and not influence the answers ChatGPT gives you. Advertisers will not get co

Google: Comments Link Spam Has No Effect On SEO/Search
Seroundtable Seroundtable

Google: Comments Link Spam Has No Effect On SEO/Search

Google's John Mueller said that link spam left in the comments section have no effect on Google Search or SEO, (and maybe even your website's performance in Google Search?). He wrote on Bluesky, "These links all have no effect - they're from spammers dropping links into comments. These would not hav

Paid Media Marketing: 8 Changes Marketers Should Make In 2026 via @sejournal, @brookeosmundson
Search Engine Journal Search Engine Journal

Paid Media Marketing: 8 Changes Marketers Should Make In 2026 via @sejournal, @brookeosmundson

Paid media in 2026 demands sharper focus. Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year. The post Paid Media Marketing: 8 Changes Marketers Should Make In 2026 appeared first on Search Engine Journal.

19 WordPress Alternatives: From Simple Builders To Enterprise CMS via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

19 WordPress Alternatives: From Simple Builders To Enterprise CMS via @sejournal, @MattGSouthern

WordPress no longer your default choice? Get a clear breakdown of when Wix, Squarespace, Webflow, Shopify, Ghost, Drupal, and others are the smarter move. The post 19 WordPress Alternatives: From Simple Builders To Enterprise CMS appeared first on Search Engine Journal.

Google On Phantom Noindex Errors In Search Console via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

Google On Phantom Noindex Errors In Search Console via @sejournal, @martinibuster

Google's John Mueller acknowledges phantom noindex errors in Search Console reflect hidden indexing signals surfaced during Googlebot access. The post Google On Phantom Noindex Errors In Search Console appeared first on Search Engine Journal.

ChatGPT To Begin Testing Ads In The United States via @sejournal, @brookeosmundson
Search Engine Journal Search Engine Journal

ChatGPT To Begin Testing Ads In The United States via @sejournal, @brookeosmundson

OpenAI will begin testing ads for ChatGPT Free and Go users in the U.S., outlining strict guardrails around privacy, answer independence, and ad placement. The post ChatGPT To Begin Testing Ads In The United States appeared first on Search Engine Journal.

Google search ad clicks hit five-year high as Q4 spend rises 13% – Report
Search Engine Land Search Engine Land

Google search ad clicks hit five-year high as Q4 spend rises 13% – Report

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Amy Hebdon discusses the PPC decision that cost her a good client relationship
Search Engine Land Search Engine Land

Amy Hebdon discusses the PPC decision that cost her a good client relationship

Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.

The latest jobs in search marketing
Search Engine Land Search Engine Land

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Google Ads tests A/B experiments for Shopping ad product data
Search Engine Land Search Engine Land

Google Ads tests A/B experiments for Shopping ad product data

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.

OpenAI will begin testing ChatGPT ads in the U.S.
Search Engine Land Search Engine Land

OpenAI will begin testing ChatGPT ads in the U.S.

Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.

Google Ads makes Manual CPC easier to find
Search Engine Land Search Engine Land

Google Ads makes Manual CPC easier to find

Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.

Google AI Overviews cite YouTube most often for health topics: Study
Search Engine Land Search Engine Land

Google AI Overviews cite YouTube most often for health topics: Study

Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.

Competitor Keywords: How to Find & Win Rivals’ Best Terms
Semrush Blog Semrush Blog

Competitor Keywords: How to Find & Win Rivals’ Best Terms

Find competitor keywords for SEO & PPC with Semrush. Step-by-step workflows plus free methods.

SEO Pulse: UCP Debate, Trends Gets Gemini, Health AIO Concerns via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

SEO Pulse: UCP Debate, Trends Gets Gemini, Health AIO Concerns via @sejournal, @MattGSouthern

This week’s SEO Pulse highlights the implications of Google handling more of the journey, from discovery to checkout, inside its own ecosystem. The post SEO Pulse: UCP Debate, Trends Gets Gemini, Health AIO Concerns appeared first on Search Engine Journal.

PPC Pulse: Total Budgets Expand, Direct Offers, & Shopping Promotions via @sejournal, @brookeosmundson
Search Engine Journal Search Engine Journal

PPC Pulse: Total Budgets Expand, Direct Offers, & Shopping Promotions via @sejournal, @brookeosmundson

PPC Pulse recaps Google’s latest budget controls, AI-driven offer testing, and expanded eligibility rules for Shopping promotions. The post PPC Pulse: Total Budgets Expand, Direct Offers, & Shopping Promotions appeared first on Search Engine Journal.

Discoverability in 2026: How digital PR and social search work together
Search Engine Land Search Engine Land

Discoverability in 2026: How digital PR and social search work together

Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

AI for video advertising: 5 best practices for PPC campaigns
Search Engine Land Search Engine Land

AI for video advertising: 5 best practices for PPC campaigns

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

10 Remarketing Lists To Boost PPC Performance via @sejournal, @brookeosmundson
Search Engine Journal Search Engine Journal

10 Remarketing Lists To Boost PPC Performance via @sejournal, @brookeosmundson

Turn first-party data into measurable PPC gains using remarketing strategies built for real account management, not theory. The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal.

SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility
Ahrefs Blog Ahrefs Blog

SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility

Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities, not just keywords. They connect your brand to your industry and offerings to surface you in relevant searches beyond exact matches. Google and…Read more ›

WordPress Membership Plugin Flaw Exposes Sensitive Stripe Data via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

WordPress Membership Plugin Flaw Exposes Sensitive Stripe Data via @sejournal, @martinibuster

WordPress membership plugin vulnerability exposing Stripe payment setup data affects up to 10,000 websites. The post WordPress Membership Plugin Flaw Exposes Sensitive Stripe Data appeared first on Search Engine Journal.

Daily Search Forum Recap: January 16, 2026
Seroundtable Seroundtable

Daily Search Forum Recap: January 16, 2026

Here is a recap of what happened in the search forums today...

Google Search Ranking Volatility Hits January 15-16
Seroundtable Seroundtable

Google Search Ranking Volatility Hits January 15-16

I am seeing new signs of yet more Google Search ranking volatility and a possible tweak to the ranking search algorithm. Something kicked off yesterday, January 15th, that the third-party tools picked up on. With this update, there is limited chatter, unlike the previous unconfirmed Google Search ra

Search News Buzz Video Recap: Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Ongoing Search Volatility
Seroundtable Seroundtable

Search News Buzz Video Recap: Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Ongoing Search Volatility

It is another week and more Google Search ranking volatility but this was a weird one. Google launched Personal Intelligence in the Gemini app and it is coming to AI Mode in Google Search. Google AI Mode new ad format...

Le trafic Google des éditeurs a chuté d’un tiers en 2025 : une tendance qui pourrait s’aggraver
Abondance Abondance

Publishers' Google traffic dropped by a third in 2025: a trend that could worsen

Digital platforms have long been the main source of audience for online media. But data released in early 2026 by the Reuters Institute for the Study of Journalism reveals a paradigm shift: traffic from Google to publisher sites has decreased by

Google To Prioritize Removing Prediction News Content From Search & News
Seroundtable Seroundtable

Google To Prioritize Removing Prediction News Content From Search & News

Rajan Patel, the VP of Engineering for Search, said on X that Google is making "changes to ranking" to remove prediction content from showing up in the Google Search top stories and news sections. This comes after some sites are posting "prediction" content, predicting that some sports trades may h

Google AI Overview Local Pack Leading To Huge Drops In Visibility
Seroundtable Seroundtable

Google AI Overview Local Pack Leading To Huge Drops In Visibility

Over the past few weeks, Google has been showing AI Overviews for local packs, leading some businesses to see huge drops in visibility for their Google Business Profile and local listings. Some businesses are seeing 50% declines or more because of the local pack change.

Microsoft Advertising Adds Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals...
Seroundtable Seroundtable

Microsoft Advertising Adds Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals...

Microsoft Advertising announced a slew of new features including new customer acquisition goals as an open beta, Share of voice (SOV) metrics, Asset group-level URL options and tracking templates, increased Search Theme limit, enhanced asset group import, Content Targeting now generally available, L

Google Ads Campaign Total Budgets Live As An Open Beta
Seroundtable Seroundtable

Google Ads Campaign Total Budgets Live As An Open Beta

Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use. Campaign total budgets are now available in Search, Performance Max and Shopping campaigns within Google Ads.

Google Ads Manual CPC Bid Selection Streamlined
Seroundtable Seroundtable

Google Ads Manual CPC Bid Selection Streamlined

Google Ads has reportedly streamlined the selection capability of Manual CPC bidding during the campaign setup. Now the option can be found under the "Conversions" goal, labeled as "Manually set bids."

Google Ads A/B Tests Product Titles & Images For Shopping Ads
Seroundtable Seroundtable

Google Ads A/B Tests Product Titles & Images For Shopping Ads

Google Ads is doing a limited test with some advertisers to allow them to run A/B tests with different product titles and images in Shopping Ads. Ginny Marvin, the Google Ads Liaison, said it is "currently being tested with a small number of merchants."

Google Health AI Overviews Cite YouTube More Than Any Hospital Site via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Google Health AI Overviews Cite YouTube More Than Any Hospital Site via @sejournal, @MattGSouthern

A study of 50,807 German health queries finds Google AI Overviews cite YouTube most, as Google pulls some health summaries after a Guardian report. The post Google Health AI Overviews Cite YouTube More Than Any Hospital Site appeared first on Search Engine Journal.

All In One SEO WordPress Vulnerability Affects Over 3 Million Sites via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

All In One SEO WordPress Vulnerability Affects Over 3 Million Sites via @sejournal, @martinibuster

A vulnerability in the popular AIOSEO plugin affecting up to 3 million sites is in addition to the six found in 2025. The post All In One SEO WordPress Vulnerability Affects Over 3 Million Sites appeared first on Search Engine Journal.

Vibe Coding Your Own SEO Tools — Whiteboard Friday
Moz Blog Moz Blog

Vibe Coding Your Own SEO Tools — Whiteboard Friday

Ready to learn how to "vibe code" custom SEO tools using ChatGPT and Google Colab? Gus Pelogia shares 5 automation ideas, including entity tracking and hreflang matching, to save you time.

Google introduces total campaign budgets for Search
Search Engine Land Search Engine Land

Google introduces total campaign budgets for Search

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.

Google Ads rolls out account-level placement exclusions
Search Engine Land Search Engine Land

Google Ads rolls out account-level placement exclusions

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.

AdSense publishers report sudden revenue plunge — again
Search Engine Land Search Engine Land

AdSense publishers report sudden revenue plunge — again

Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.

YouTube gives creators smarter ad targeting
Search Engine Land Search Engine Land

YouTube gives creators smarter ad targeting

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.

Microsoft adds new customer acquisition goals and deeper visibility to PMax
Search Engine Land Search Engine Land

Microsoft adds new customer acquisition goals and deeper visibility to PMax

Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement

Survey: Publishers Expect Search Traffic To Fall Over 40% via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Survey: Publishers Expect Search Traffic To Fall Over 40% via @sejournal, @MattGSouthern

A Reuters Institute survey finds publishers expect search traffic to drop over 40% in three years as AI answer engines expand. The post Survey: Publishers Expect Search Traffic To Fall Over 40% appeared first on Search Engine Journal.

The social-to-search halo effect: Why social content drives branded search
Search Engine Land Search Engine Land

The social-to-search halo effect: Why social content drives branded search

Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect.

SEO Is No Longer A Single Discipline via @sejournal, @DuaneForrester
Search Engine Journal Search Engine Journal

SEO Is No Longer A Single Discipline via @sejournal, @DuaneForrester

Duane Forrester explains why SEO still has a core, but no longer fits into a single lane as discovery multiplies across systems and interfaces. The post SEO Is No Longer A Single Discipline appeared first on Search Engine Journal.

Why the shakeout effect matters in CLV modeling
Search Engine Land Search Engine Land

Why the shakeout effect matters in CLV modeling

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.

Building A Brand Is Not A Strategy, It Is A Starting Point via @sejournal, @TaylorDanRW
Search Engine Journal Search Engine Journal

Building A Brand Is Not A Strategy, It Is A Starting Point via @sejournal, @TaylorDanRW

“Build a brand” is incomplete advice. This article explains how SEO actually contributes to visibility, trust, and long-term demand. The post Building A Brand Is Not A Strategy, It Is A Starting Point appeared first on Search Engine Journal.

Moving from a Google-shaped Web to an Agent-shaped Web: A Refutation of Misinformation about Chunking
iPullRank iPullRank

Moving from a Google-shaped Web to an Agent-shaped Web: A Refutation of Misinformation about Chunking

Back in 2011 when I first started writing SEO blog posts for Moz, despite their popularity I was writing walls of text because that was my nature. Then-CMO Jamie Steven instructed me to read Cyrus Shepard’s 10 Super Easy SEO Copywriting Tips for Improved Link Building for direction on how I should s

Daily Search Forum Recap: January 15, 2026
Seroundtable Seroundtable

Daily Search Forum Recap: January 15, 2026

Here is a recap of what happened in the search forums today...

Personal Intelligence In Gemini & Soon In Google Search AI Mode
Seroundtable Seroundtable

Personal Intelligence In Gemini & Soon In Google Search AI Mode

Google is rolling out what it calls "Personal Intelligence" in the Gemini app and it will soon also come to Google Search within AI Mode. Google announced that Personal Intelligence in Gemini "connects Gmail, Photos, YouTube and Search in a single tap."

Google's John Mueller Says Universal Commerce Protocol Won't Kill SEO
Seroundtable Seroundtable

Google's John Mueller Says Universal Commerce Protocol Won't Kill SEO

Earlier this week, Google announced Universal Commerce Protocol (UCP) and it has a lot of the industry worried. Once SEO named Ramon Eijkemans said, "I hate to bring this, but SEOs: we're gonna be f$@*ed." John Mueller from Google responded on Bluesky and said, "I disagree."

Google: Favicons In Search Not Impacted By Google Core Updates
Seroundtable Seroundtable

Google: Favicons In Search Not Impacted By Google Core Updates

While a number of Google Search features are impacted by Google's core update, favicons showing up or not is not one of them. Yes, your site can drop in the rankings, or not show up in Google Discover, or be removed from Top Stories and other features but favicons are not impacted by core updates.

New Google AI Mode Ads: Explore Guides and Articles
Seroundtable Seroundtable

New Google AI Mode Ads: Explore Guides and Articles

We have seen ads in AI Mode before but there may be a new Google Ads format coming to AI Mode results, not the just the Direct Offer ads, but Explore guides and article ads.

Google Trends Explore Page Adds Gemini
Seroundtable Seroundtable

Google Trends Explore Page Adds Gemini

Google has added Gemini to the Google Trends Explore page to help you find new and fresh search terms. It will also compare those search terms automatically for you, all in a new design. This is rolling out now, but you might not see it just yet.

Apple et Google s’associent : Gemini va transformer Siri en profondeur
Abondance Abondance

Apple and Google team up: Gemini will profoundly transform Siri

Apple has just formalized a major shift in its artificial intelligence strategy. The Cupertino-based firm has confirmed a multi-year partnership with Google to integrate Gemini, Google's AI model, at the heart of its future Apple Intelligence features. This collaboration aims principally

16 Content Writing Tips From Experts To Survive 2026 via @sejournal, @beacarlota17
Search Engine Journal Search Engine Journal

16 Content Writing Tips From Experts To Survive 2026 via @sejournal, @beacarlota17

Here’s how industry leaders are redefining what content performance means in 2026 and beyond. The post 16 Content Writing Tips From Experts To Survive 2026 appeared first on Search Engine Journal.

Google adds new data transmission controls to Ads consent stack
Search Engine Land Search Engine Land

Google adds new data transmission controls to Ads consent stack

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.

Google tests faster account setup using pre-built campaigns
Search Engine Land Search Engine Land

Google tests faster account setup using pre-built campaigns

Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.

YouTube Expands Monetization For Some Controversial Issues via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

YouTube Expands Monetization For Some Controversial Issues via @sejournal, @MattGSouthern

YouTube is updating advertiser-friendly guidelines so some non-graphic videos on "controversial issues" may be eligible for full monetization. The post YouTube Expands Monetization For Some Controversial Issues appeared first on Search Engine Journal.

Google Trends adds Gemini to Explorer page
Search Engine Land Search Engine Land

Google Trends adds Gemini to Explorer page

Google Trends now uses "Gemini capabilities to automatically identify and compare relevant trends for your area of interest," Google wrote.

Personal Intelligence with Gemini connect your searches, email, photos, and YouTube history
Search Engine Land Search Engine Land

Personal Intelligence with Gemini connect your searches, email, photos, and YouTube history

This is also coming to Google Search in AI Mode soon, Google added.

A quiet Google Ads setting could change your creative
Search Engine Land Search Engine Land

A quiet Google Ads setting could change your creative

A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.

Why 2026 is the year the SEO silo breaks and cross-channel execution starts
Search Engine Land Search Engine Land

Why 2026 is the year the SEO silo breaks and cross-channel execution starts

AI search relies on consensus across owned, earned, and community sources. This framework shows how SEO can lead cross-functional execution.

How We Built a Content Optimization Tool for AI Search [Study]
Semrush Blog Semrush Blog

How We Built a Content Optimization Tool for AI Search [Study]

We analyzed thousands of AI search results to identify what makes content citation-worthy. Learn the five text features that boost AI visibility and GEO performance.

Why Paid Search Foundations Still Matter In An AI-Focused World
Search Engine Journal Search Engine Journal

Why Paid Search Foundations Still Matter In An AI-Focused World

Foundational strategy remains the quiet force behind whether automated campaign models elevate results or compound inefficiencies. The post Why Paid Search Foundations Still Matter In An AI-Focused World appeared first on Search Engine Journal.

10 keys to a successful PPC career in the AI age
Search Engine Land Search Engine Land

10 keys to a successful PPC career in the AI age

The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.

Social Media Trust Is Breaking Down (And How You Can Rebuild It) via @sejournal, @donutcaramel13
Search Engine Journal Search Engine Journal

Social Media Trust Is Breaking Down (And How You Can Rebuild It) via @sejournal, @donutcaramel13

Bots, fake reviews, and undisclosed AI are eroding trust on social media, creating a competitive advantage for brands that prioritize authenticity and real human experience. The post Social Media Trust Is Breaking Down (And How You Can Rebuild It) appeared first on Search Engine Journal.

L’édition de janvier 2026 de Réacteur est disponible !
Abondance Abondance

The January 2026 edition of Reactor is available!

As you know, every month I welcome 5 authors to our premium Reactor media. Everyone shares their expertise around a specific issue related to Search Marketing. On the agenda for this October edition: In this month of January 2026, I am very proud of the programme of this

Google: AI Mode Checkout Can’t Raise Prices via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Google: AI Mode Checkout Can’t Raise Prices via @sejournal, @MattGSouthern

Google responds to “personalized upselling” criticism tied to its AI Mode checkout, saying upselling means premium options, not higher prices. The post Google: AI Mode Checkout Can’t Raise Prices appeared first on Search Engine Journal.

How to optimize content for AI search engines: A step-by-step guide
Search Engine Land Search Engine Land

How to optimize content for AI search engines: A step-by-step guide

Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.

22 Best Content Creation Tools for Creators
Semrush Blog Semrush Blog

22 Best Content Creation Tools for Creators

The top content creation tools include the Keyword Magic Tool, the Semrush Content Toolkit, and CapCut.

What Is the Google 3 Pack? And How to Rank in It
Semrush Blog Semrush Blog

What Is the Google 3 Pack? And How to Rank in It

Learn what the Google 3 pack is, why it‘s important for your business, and how to rank in it consistently.

4 Ways to Increase Your Website Authority in 2026
Semrush Blog Semrush Blog

4 Ways to Increase Your Website Authority in 2026

Increase your website‘s domain authority by building quality backlinks, focusing on the right keywords, etc.

Daily Search Forum Recap: January 14, 2026
Seroundtable Seroundtable

Daily Search Forum Recap: January 14, 2026

Here is a recap of what happened in the search forums today...

9 SEO Best Practices to Help You Rank Higher
Semrush Blog Semrush Blog

9 SEO Best Practices to Help You Rank Higher

SEO best practices include building topical authority, optimizing for conversational queries, and more.

What Google SERPs Will Reward in 2026 [Webinar] via @sejournal, @lorenbaker
Search Engine Journal Search Engine Journal

What Google SERPs Will Reward in 2026 [Webinar] via @sejournal, @lorenbaker

The Changes, Features & Signals Driving Organic Traffic Next Year Google’s search results are evolving faster than most SEO strategies can adapt. AI Overviews are expanding into new keyword and intent types, AI Mode is reshaping how results are displayed, and ongoing experimentation with SERP layout

Google: We Prohibit Showing Different Prices In Search/AI Mode vs Website
Seroundtable Seroundtable

Google: We Prohibit Showing Different Prices In Search/AI Mode vs Website

The other day, I saw the Google News channel on X respond to claims that Google is going to allow merchants to overcharge you for products sold through the new AI checkout protocol. I found it crazy because Google has checks and balances to ensure merchants can't do this and Google responded as such

Google: Linking Brand Websites Together At Reasonable Scale Is Fine
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Google: Linking Brand Websites Together At Reasonable Scale Is Fine

Google's John Mueller was asked if it was acceptable to link your brand websites together on a brand page to communicate to your users that the company owns multiple brands. John said, it is pretty common to do so and if done as a reasonable scale, it is fine to do.

Google AdSense Earnings Dropping Again eCPM/RPM - Complaints
Seroundtable Seroundtable

Google AdSense Earnings Dropping Again eCPM/RPM - Complaints

I am seeing a spike in complaints from Google AdSense publishers of earnings dropping again over the past 24-hours or so. This is similar to last week, and it also coincides with an unconfirmed Google search ranking update.

Google Ads Faster Account Set Up With Campaigns
Seroundtable Seroundtable

Google Ads Faster Account Set Up With Campaigns

For the past few weeks, Google Ads has been rolling out a new and faster way to set up an account by using an existing campaign. The option reads, "Create an account with campaign for faster setup."

Microsoft Advertising Releases Guide To AEO & GEO
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Microsoft Advertising Releases Guide To AEO & GEO

The Microsoft Advertising team released a new PDF guide named "From discovery to influence: AEO A guide to and GEO." This guide offers "Practical data strategies to empower retailers for AI search, AI assistants and AI browsers."

5 Ways To Reduce CPL, Improve Conversion Rates & Capture More Demand In 2026 via @sejournal, @CallRail
Search Engine Journal Search Engine Journal

5 Ways To Reduce CPL, Improve Conversion Rates & Capture More Demand In 2026 via @sejournal, @CallRail

Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across your ad sets. The post 5 Ways To Reduce CPL, Improve Conversion Rates & Capture More Demand In 2026 appeared first on Search Engine Journal.

How brands can respond to misleading Google AI Overviews
Search Engine Land Search Engine Land

How brands can respond to misleading Google AI Overviews

AI-driven search can turn forum opinions into 'facts.' Here's your emerging ORM playbook for monitoring, response, and AI visibility

What 107,000 pages reveal about Core Web Vitals and AI search
Search Engine Land Search Engine Land

What 107,000 pages reveal about Core Web Vitals and AI search

Core Web Vitals don’t boost AI rankings — except when performance fails badly enough to hurt trust and engagement, this analysis shows.

What UCP Means for Ecommerce SEO: Preparing for Agentic Commerce
Aleyda Solis Aleyda Solis

What UCP Means for Ecommerce SEO: Preparing for Agentic Commerce

UCP changes ecommerce SEO by expanding its scope. Here's an initial view of what UCP means for ecommerce SEO, based on what has been disclosed in the announcement. La entrada What UCP Means for Ecommerce SEO: Preparing for Agentic Commerce se publicó primero en International SEO Consultant, Author &

Use Semrush to Benchmark Brand Mentions in AI Answers
Semrush Blog Semrush Blog

Use Semrush to Benchmark Brand Mentions in AI Answers

See how Semrush helps you track when, how, and where AI platforms mention your brand and benchmark that visibility against competitors.

How Much Can We Influence AI Responses? via @sejournal, @Kevin_Indig
Search Engine Journal Search Engine Journal

How Much Can We Influence AI Responses? via @sejournal, @Kevin_Indig

LLM visibility is less about control and more about volatility, as studies reveal how easily AI answers can be influenced at scale. The post How Much Can We Influence AI Responses? appeared first on Search Engine Journal.

Query fan-out : ce que l’analyse de 102 000 requêtes révèle sur la recherche à l’ère des moteurs IA
Abondance Abondance

Query fan-out: what the analysis of 102,000 queries reveals about search in the age of AI engines

For a long time, the operation of search engines was based on a relatively simple mechanism: a request made by the user, a results page ranked according to relevance criteria. The emergence of engines like ChatGPT, perplexity or AI Overview is disrupting this m

Search Marketing’s Insight Gap: When Automation Replaces Understanding via @sejournal, @coreydmorris
Search Engine Journal Search Engine Journal

Search Marketing’s Insight Gap: When Automation Replaces Understanding via @sejournal, @coreydmorris

Learn why automation without strategic interpretation creates an insight gap, and how marketing leaders can close it. The post Search Marketing’s Insight Gap: When Automation Replaces Understanding appeared first on Search Engine Journal.

How to choose a link building agency in the AI SEO era by uSERP
Search Engine Land Search Engine Land

How to choose a link building agency in the AI SEO era by uSERP

Traditional link building is changing. Here’s how to vet a link building agency for AI visibility, ethical practices, and long-term staying power in 2026.

The 8 Best AI Visibility Tools to Win in AI Search (2026)
Semrush Blog Semrush Blog

The 8 Best AI Visibility Tools to Win in AI Search (2026)

Explore these tried and tested AI visibility tools that help you monitor, analyze, and improve your brand presence across AI search engines.

Google Downplays GEO – But Let’s Talk About Garbage AI SERPs via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

Google Downplays GEO – But Let’s Talk About Garbage AI SERPs via @sejournal, @martinibuster

Google offers advice about chunking content for SEO but is that really the conversation we should be having right now? The post Google Downplays GEO – But Let’s Talk About Garbage AI SERPs appeared first on Search Engine Journal.

13 Free SEO Tools to Boost Rankings & Traffic
Semrush Blog Semrush Blog

13 Free SEO Tools to Boost Rankings & Traffic

The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.

Daily Search Forum Recap: January 13, 2026
Seroundtable Seroundtable

Daily Search Forum Recap: January 13, 2026

Here is a recap of what happened in the search forums today...

Official: Apple Intelligence & Siri To Be Powered By Google Gemini
Seroundtable Seroundtable

Official: Apple Intelligence & Siri To Be Powered By Google Gemini

It is now official, Google confirmed it has entered "into a multi-year collaboration" with Apple to power Apple Intelligence features and Siri with Google's Gemini models and cloud technology.

Microsoft Advertising Now Allows Up To 50 Search Themes In PMax Campaigns
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Microsoft Advertising Now Allows Up To 50 Search Themes In PMax Campaigns

Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns. This should be live now but Microsoft will announce it sometime this week.

Possible Google Search Ranking Volatility Around January 12
Seroundtable Seroundtable

Possible Google Search Ranking Volatility Around January 12

I am seeing signs of a possible Google search ranking update or volatility around January 12, 2026. This is weird in that most of the tools, not all, are mostly calm, but the chatter has picked up and many SEOs are noticing ranking fluctuations.

Google Shopping Promotions Support Subscription Fees & Abbreviations
Seroundtable Seroundtable

Google Shopping Promotions Support Subscription Fees & Abbreviations

Google Shopping is updating its promotions policy to now allow for promotions on subscription fees and abbreviations. This was updated as of this month, January 2026.

Google Hotel Knowledge Panels Posting Currently Turned Off Bug
Seroundtable Seroundtable

Google Hotel Knowledge Panels Posting Currently Turned Off Bug

Google seems to have a bug that prevents searchers from leaving hotel reviews directly in the Google Search desktop interface. It works fine within Google Maps and Hotel search interfaces but not in the web search interface.

Goossips SEO : GEO, Indexation & LLMs.txt
Abondance Abondance

Goossips SEO : GEO, Indexation & LLMs.txt

L’article "Goossips SEO : GEO, Indexation & LLMs.txt" a été publié sur le site Abondance.

2026 Guide To Hiring A Link Building Agency In The AI Search Era via @sejournal, @jmoserr
Search Engine Journal Search Engine Journal

2026 Guide To Hiring A Link Building Agency In The AI Search Era via @sejournal, @jmoserr

Link building strategies have changed in the age of AI. Find out how to effectively select a link building agency for modern marketing success. The post 2026 Guide To Hiring A Link Building Agency In The AI Search Era appeared first on Search Engine Journal.

WooCommerce WordPress Plugin Exploit Enables Fraudulent Charges via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

WooCommerce WordPress Plugin Exploit Enables Fraudulent Charges via @sejournal, @martinibuster

80,000+ WooCommerce Square WordPress plugin installations vulnerable to fraudulent charges flaw The post WooCommerce WordPress Plugin Exploit Enables Fraudulent Charges appeared first on Search Engine Journal.

Apple Selects Google’s Gemini For New AI-Powered Siri via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Apple Selects Google’s Gemini For New AI-Powered Siri via @sejournal, @MattGSouthern

Apple and Google announce a multi-year AI partnership. Gemini models and cloud tech will underpin Apple Foundation Models and a more personalized Siri. The post Apple Selects Google’s Gemini For New AI-Powered Siri appeared first on Search Engine Journal.

News publishers expect search traffic to drop 43% by 2029: Report
Search Engine Land Search Engine Land

News publishers expect search traffic to drop 43% by 2029: Report

AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.

Google’s UCP Checkout Brings New Tradeoffs For Retailers via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Google’s UCP Checkout Brings New Tradeoffs For Retailers via @sejournal, @MattGSouthern

Google's AI Mode checkout aims to reduce friction, but retailers question what it means for brand control, cross-sells, and customer data. The post Google’s UCP Checkout Brings New Tradeoffs For Retailers appeared first on Search Engine Journal.

Google opens Olympic live sports inventory to biddable CTV buys
Search Engine Land Search Engine Land

Google opens Olympic live sports inventory to biddable CTV buys

Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control and cross-device measurement.

Google expands Shopping promotion rules ahead of 2026
Search Engine Land Search Engine Land

Google expands Shopping promotion rules ahead of 2026

Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and localized payment incentives.

The 100 Most Searched People on Google in 2026
Ahrefs Blog Ahrefs Blog

The 100 Most Searched People on Google in 2026

These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which…Read more ›

Apple is finally upgrading Siri, and Google Gemini will power it
Search Engine Land Search Engine Land

Apple is finally upgrading Siri, and Google Gemini will power it

A multi-year Apple–Google deal places Gemini at the core of Apple Intelligence and paves the way for a new Siri.

100 Most Expensive Keywords for Google Ads in 2026
Ahrefs Blog Ahrefs Blog

100 Most Expensive Keywords for Google Ads in 2026

These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). The main reason is due to Google’s ads mechanism: Companies have to outbid each other in order to secure…Read more ›

3 PPC myths you can’t afford to carry into 2026
Search Engine Land Search Engine Land

3 PPC myths you can’t afford to carry into 2026

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.

Why copywriting is the new superpower in 2026
Search Engine Land Search Engine Land

Why copywriting is the new superpower in 2026

AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than traffic volume.

18 Best AI Tools for Public Relations in 2026
Semrush Blog Semrush Blog

18 Best AI Tools for Public Relations in 2026

The best AI tools for PR help teams write press releases, pitch journalists, and monitor brand mentions.

10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026 via @sejournal, @siliconvallaeys
Search Engine Journal Search Engine Journal

10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026 via @sejournal, @siliconvallaeys

PPC experts share hard-earned lessons on automation limits, Performance Max misuse, post-click differentiation, and why judgment now matters more than levers. The post 10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026 appeared first on Search Engine Journal.

Agentic Commerce: What SEOs Need To Consider (ACP & UCP) via @sejournal, @alexmoss
Search Engine Journal Search Engine Journal

Agentic Commerce: What SEOs Need To Consider (ACP & UCP) via @sejournal, @alexmoss

Prepare for UCP & ACP adoption by tightening product feeds, schema, and governance before agent-led checkout becomes default behavior. The post Agentic Commerce: What SEOs Need To Consider (ACP & UCP) appeared first on Search Engine Journal.

Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained
Search Engine Land Search Engine Land

Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

WordPress X Account’s ‘Childish’ Trolling Causes Backlash via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

WordPress X Account’s ‘Childish’ Trolling Causes Backlash via @sejournal, @martinibuster

WordPress community responds to the use of the official WordPress X account for "childish" trolling. The post WordPress X Account’s ‘Childish’ Trolling Causes Backlash appeared first on Search Engine Journal.

Daily Search Forum Recap: January 12, 2026
Seroundtable Seroundtable

Daily Search Forum Recap: January 12, 2026

Here is a recap of what happened in the search forums today...

What Is On-Page SEO? And How to Do It
Semrush Blog Semrush Blog

What Is On-Page SEO? And How to Do It

On-page SEO is optimizing webpages for higher search engine and AI visibility to attract more traffic.

UCP : Google lance un protocole universel pour transformer le shopping avec l’IA
Abondance Abondance

UCP: Google launches universal protocol to transform shopping with AI

Google is taking a big step forward in the e-commerce sector with the announcement of the Universal Commerce Protocol (UCP), a new open standard to facilitate AI-assisted shopping. Developed in partnership with retail giants like Shopify, Etsy, Wayfai

Google Integrates Core Search Signals Into AI Experiences
Seroundtable Seroundtable

Google Integrates Core Search Signals Into AI Experiences

Google's Robby Stein reiterated that Google's AI experience, such as AI Mode and AI Overviews, integrates Google's core search signals. This helps Google provide more useful and helpful responses to users in the AI experiences. But it doesn't always get it right, as many of you know.

Google AI Mode Direct Offers Ads & Universal Commerce Protocol
Seroundtable Seroundtable

Google AI Mode Direct Offers Ads & Universal Commerce Protocol

In a rare Sunday launch, Google announced new AI Mode ads named Direct Offers. Google also announced branded AI agents and a new open standard for agentic commerce it calls Universal Commerce Protocol (UCP).

Google Ads Performance Max A/B Testing Assets
Seroundtable Seroundtable

Google Ads Performance Max A/B Testing Assets

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset group to find out which creative combination works best for your Performance Max campaign.

Google Merchant Center Business Agent - Branded AI Agents
Seroundtable Seroundtable

Google Merchant Center Business Agent - Branded AI Agents

Google announced new Business Agents, branded AI Agents, a "new way for shoppers to chat with brands, right on Search," Google said. "It's like a virtual sales associate that can answer product questions in a brand's voice, enabling retailers to connect with consumers during critical shopping moment

Google Ads Brand Linking Experiment
Seroundtable Seroundtable

Google Ads Brand Linking Experiment

Google Ads seems to be slowly rolling out a new Google Ads experimental feature in the Google Ads Lab section named Brand Linking. Brand linking lets you "Link customers to brands," it reads.

The Technical Guide To Common Magento (Adobe Commerce) SEO Issues via @sejournal, @TaylorDanRW
Search Engine Journal Search Engine Journal

The Technical Guide To Common Magento (Adobe Commerce) SEO Issues via @sejournal, @TaylorDanRW

Adobe Commerce/Magento’s flexibility comes with technical complexity. Here’s how to turn it into a search-optimized, AI-ready growth engine for 2026. The post The Technical Guide To Common Magento (Adobe Commerce) SEO Issues appeared first on Search Engine Journal.

How to Pitch To Speak at MozCon New York 2026
Moz Blog Moz Blog

How to Pitch To Speak at MozCon New York 2026

Thinking of pitching for MozCon New York 2026? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage.

How To Get The Perfect Budget Mix For SEO And PPC via @sejournal, @brookeosmundson
Search Engine Journal Search Engine Journal

How To Get The Perfect Budget Mix For SEO And PPC via @sejournal, @brookeosmundson

Choosing the right mix requires clear performance modeling, transparent forecasting, and alignment on how each channel contributes to pipeline, CAC, and strategic growth. The post How To Get The Perfect Budget Mix For SEO And PPC appeared first on Search Engine Journal.

Google Announces AI Mode Checkout Protocol, Business Agent via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Google Announces AI Mode Checkout Protocol, Business Agent via @sejournal, @MattGSouthern

Google announced checkout capabilities in AI Mode and a new Business Agent feature that puts branded AI chat on Search results. Available to U.S. retailers. The post Google Announces AI Mode Checkout Protocol, Business Agent appeared first on Search Engine Journal.

Google launches Universal Commerce Protocol for agent-led shopping
Search Engine Land Search Engine Land

Google launches Universal Commerce Protocol for agent-led shopping

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.

Marketing Calendar With Template To Plan Your Content In 2026 via @sejournal, @theshelleywalsh
Search Engine Journal Search Engine Journal

Marketing Calendar With Template To Plan Your Content In 2026 via @sejournal, @theshelleywalsh

Take the guesswork out of your marketing planning with our 2026 marketing calendar. Easily customize and reference key dates to create a successful content strategy. The post Marketing Calendar With Template To Plan Your Content In 2026 appeared first on Search Engine Journal.

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