Latest SEO News & Updates

Daily aggregated SEO industry news from 12 sources • Updated 4 times a day (last: 6 hours ago)

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102 articles
How To Build AI Visibility In 90 Days [Webinar] via @sejournal, @hethr_campbell
Search Engine Journal Search Engine Journal

How To Build AI Visibility In 90 Days [Webinar] via @sejournal, @hethr_campbell

Explore effective frameworks for enhancing AI visibility to attract buyers and adapt to the new search dynamics. The post How To Build AI Visibility In 90 Days [Webinar] appeared first on Search Engine Journal.

Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing
Semrush Blog Semrush Blog

Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing

Learn why brand mentions matter for SEO and AI SEO, how to get more brand mentions, and how to track them.

Google Maps a supprimé 292 millions d’avis frauduleux en 2025
Abondance Abondance

Google Maps removed 292 million fraudulent reviews in 2025

Every year, Google publishes a report on the security of Google Maps. The 2025 edition confirms a clear trend: driven by artificial intelligence, the fight against fake reviews and fictitious profiles is intensifying. We reveal figures that speak for themselves. What to remember

Google May Have To Share Search Data With Rivals via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Google May Have To Share Search Data With Rivals via @sejournal, @MattGSouthern

The European Commission proposed Google share data with rival search engines and qualifying AI chatbots in the EU/EEA. The post Google May Have To Share Search Data With Rivals appeared first on Search Engine Journal.

Winning Google Ads Campaign Structures For DTC Ecommerce via @sejournal, @MenachemAni
Search Engine Journal Search Engine Journal

Winning Google Ads Campaign Structures For DTC Ecommerce via @sejournal, @MenachemAni

Many ecommerce brands misapply Meta-style thinking to Google Ads, leading to wasted spend and weak performance from poorly structured accounts. The post Winning Google Ads Campaign Structures For DTC Ecommerce appeared first on Search Engine Journal.

Google Lists Best Practices For Read More Deep Links via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Google Lists Best Practices For Read More Deep Links via @sejournal, @MattGSouthern

Google has outlined best practices that can increase the likelihood of "Read more" deep links appearing. The post Google Lists Best Practices For Read More Deep Links appeared first on Search Engine Journal.

When “Mt. AI” crumbles, ChatGPT can follow [Case Study]
GSQI GSQI

When “Mt. AI” crumbles, ChatGPT can follow [Case Study]

A recent manual action provides a great view of how scaling via AI-generated content can yield a huge drop in Google’s 10-blue links, AI Overviews, and AI Mode. But as you’ll see below, ChatGPT citations can drop heavily as well. Well, it seems another example of “Mt. AI” came crashing down recently

What Search Engines Trust Now: Authority, Freshness & First-Party Signals via @sejournal, @cshel
Search Engine Journal Search Engine Journal

What Search Engines Trust Now: Authority, Freshness & First-Party Signals via @sejournal, @cshel

Trust in search is now dynamic, requiring ongoing authority building, content maintenance, and structured delivery to remain visible. The post What Search Engines Trust Now: Authority, Freshness & First-Party Signals appeared first on Search Engine Journal.

68 Million AI Crawler Visits Show What Drives AI Search Visibility via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

68 Million AI Crawler Visits Show What Drives AI Search Visibility via @sejournal, @martinibuster

Research on 68 million AI crawler visits show what SEOs should do to improve AI search performance The post 68 Million AI Crawler Visits Show What Drives AI Search Visibility appeared first on Search Engine Journal.

Daily Search Forum Recap: April 20, 2026
Seroundtable Seroundtable

Daily Search Forum Recap: April 20, 2026

Here is a recap of what happened in the search forums today...

SEO checklist: 43 tips to optimize your website
Semrush Blog Semrush Blog

SEO checklist: 43 tips to optimize your website

Use this SEO checklist to optimize your site for both Google and AI-driven search results.

Google Search Tests Opening Search Results In New Window
Seroundtable Seroundtable

Google Search Tests Opening Search Results In New Window

Google is reportedly testing opening search results in a new window. Yes, there is a setting to turn this on or off, but the setting is turned off and Google is testing opening these clicks in a new window.

Google Local Search Ads With Videos Ads
Seroundtable Seroundtable

Google Local Search Ads With Videos Ads

Google is testing showing video ads within the local pack ads. This is also known as immersive map view videos, I am told.

Can Google Handle Domains With One Letter Difference? Usually
Seroundtable Seroundtable

Can Google Handle Domains With One Letter Difference? Usually

A Reddit thread asks if there are any issues with Google Search handling a domain name that has a single letter change in the domain name from another domain name. John Mueller from Google said that usually this is not a problem from Google Search.

Better Competitor Targeting In ChatGPT Ads?
Seroundtable Seroundtable

Better Competitor Targeting In ChatGPT Ads?

Are ChatGPT ads allowing advertisers to go after competitors with greater specificity, or is this just a topical fluke?

Microsoft Bing Offers IndexNow Support To The Internet Archive
Seroundtable Seroundtable

Microsoft Bing Offers IndexNow Support To The Internet Archive

The folks at the Internet Archive are having issues with archiving the web. Something it has done since 1996 and is such a foundational website that it is sad to see. That being said, Fabrice Canel from Microsoft Bing wants to help.

Selling To AI: The Complete Guide To Agentic Commerce via @sejournal, @slobodanmanic
Search Engine Journal Search Engine Journal

Selling To AI: The Complete Guide To Agentic Commerce via @sejournal, @slobodanmanic

The next phase of ecommerce is being shaped by AI agents, open commerce protocols, and payment systems built for transactions without a human at checkout. The post Selling To AI: The Complete Guide To Agentic Commerce appeared first on Search Engine Journal.

AI Adoption Outpaced The PC & Internet: Dive Into The Stanford Report Data via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

AI Adoption Outpaced The PC & Internet: Dive Into The Stanford Report Data via @sejournal, @MattGSouthern

Stanford's 2026 AI Index covers 400+ pages of data. Here's what search professionals should take from the adoption numbers, reliability gaps, and transparency decline. The post AI Adoption Outpaced The PC & Internet: Dive Into The Stanford Report Data appeared first on Search Engine Journal.

The Agentic Web is Here: 5 AI Shifts I’m Discussing with Clients about AI Search
Marie Haynes Marie Haynes

The Agentic Web is Here: 5 AI Shifts I’m Discussing with Clients about AI Search

Search and AI News You Can Use (Marie's Newsletter) In this episode I’m going to share the top five things I’ve been discussing with clients this week. I’m finding that playing around with some of these new capabilities of Gemini, in particular Gemini in Chrome has given me a bit of an existential c

Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse via @sejournal, @MattGSouthern

Google targets back button hijacking as a spam violation, says spam reports may trigger manual actions, and expands agentic restaurant booking to more markets. The post Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse appeared first on Search Engine Journal.

Google’s Product Feed Strategy Points To The Future Of Retail Discovery via @sejournal, @brookeosmundson
Search Engine Journal Search Engine Journal

Google’s Product Feed Strategy Points To The Future Of Retail Discovery via @sejournal, @brookeosmundson

Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility. The post Google’s Product Feed Strategy Points To The Future Of Retail Discovery appeared first on Search Engine Journal.

What AI Search Audits Can Tell You About Your Site
iPullRank iPullRank

What AI Search Audits Can Tell You About Your Site

Most of the content that exists on the web today was written for a world where Google was the only thing that mattered. But you know by now that this is changing. “AI is a quickly expanding channel that is going to be the main way in which people interact with information on the web,” […] The post W

Le Success Marketing revient les 10 & 11 juin 2026 à Nantes !
Abondance Abondance

Success Marketing returns on 10 & 11 June 2026 in Nantes!

The article "Success Marketing returns on 10 & 11 June 2026 in Nantes!" was published on the Abondance website.

Daily Search Forum Recap: April 17, 2026
Seroundtable Seroundtable

Daily Search Forum Recap: April 17, 2026

Here is a recap of what happened in the search forums today...

Search News Buzz Video Recap: Google Back Button Hijacking Penalty, Spam Reporting Change, Google Ads AI Max Replacing DSAs & More
Seroundtable Seroundtable

Search News Buzz Video Recap: Google Back Button Hijacking Penalty, Spam Reporting Change, Google Ads AI Max Replacing DSAs & More

This week we covered a new Google Search spam penalty for back button hijacking. Google also updated its spam report, it may now be used for manual actions. Google is aware of self-serving listicles and warns not to...

Google Maps Blocked 292 Million Reviews & Removed 13 Million Fake Profiles
Seroundtable Seroundtable

Google Maps Blocked 292 Million Reviews & Removed 13 Million Fake Profiles

Google also released the annual Google Maps safety report saying blocked or removed over 292 million policy-violating reviews and removed over 13 million fake Business Profiles. Google also said it blocked 79 million inaccurate or unverified edits and placed posting restrictions on more than 783,000

Google Ads Removed 8.3 Billion Ads - Up Over 60% (Most Before Serving)
Seroundtable Seroundtable

Google Ads Removed 8.3 Billion Ads - Up Over 60% (Most Before Serving)

Google has released its annual Google Ads safety report and the big number that stands out to me is that Google removed 8.3 billion ads, which is up almost 63% from last year's number of 5.1 billion. Google did say that 99% of those were removed before serving the ad, thanks to Gemini.

Bing Tests Animated People Also Search For
Seroundtable Seroundtable

Bing Tests Animated People Also Search For

Microsoft is testing animating the Bing "people also search for" boxes. Bing will run this animated outline around the boxes when it loads, to give it more attention to the searcher.

Google's AI Mode Now Opens Links In Split View On Desktop
Seroundtable Seroundtable

Google's AI Mode Now Opens Links In Split View On Desktop

Google rolled an important change with how AI Mode works yesterday and it can have a big impact on the experience for desktop users. Now when users click a link in AI Mode...

Google Updates Reviews Policy To Restrict Staff Mentions & Solicitations
Seroundtable Seroundtable

Google Updates Reviews Policy To Restrict Staff Mentions & Solicitations

Google has updated its reviews policy to add two items; (1) do not have your staff solicit a certain number of reviews and (2) the content of the review should not mention the staff member's name and information.

Google Local Service Ads To Pull Rich Content Through Your URLs
Seroundtable Seroundtable

Google Local Service Ads To Pull Rich Content Through Your URLs

Google sent out emails to some of its Local Service Ads advertisers introducing "rich content" that can be pulled from your URLs. Rich content includes service descriptions and special offers.

AI & Search Whiteboard Friday Rollup
Moz Blog Moz Blog

AI & Search Whiteboard Friday Rollup

Did you know there is only a 12% overlap between organic and AI search rankings? Navigate the shift to AI search with these fundamental episodes of Whiteboard Friday from industry experts. Learn about query fan-outs, AI citations, and how to build content workflows that preserve your voice.

Google AI Mode in Chrome Gets Side-by-Side Browsing via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Google AI Mode in Chrome Gets Side-by-Side Browsing via @sejournal, @MattGSouthern

Google is updating AI Mode in Chrome with side-by-side page viewing and a plus menu for adding tabs, images, and files as context. The post Google AI Mode in Chrome Gets Side-by-Side Browsing appeared first on Search Engine Journal.

I’m rethinking blogging
Marie Haynes Marie Haynes

I’m rethinking blogging

Hello! 👋 This started off as a quick post about why I'm moving my newsletter back to my blog and ended up turning into a full article of my thoughts on the value of blogging today. In 14 years of writing my newsletter, it has gone through a lot of changes. I want to share […] The post I’m rethinking

ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows via @sejournal, @MattGSouthern

New Ahrefs data shows Reddit pages appeared often in ChatGPT retrievals but rarely as visible citations. The post ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows appeared first on Search Engine Journal.

Gen Z Workers Pick Human-Only Output Over AI-Assisted via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Gen Z Workers Pick Human-Only Output Over AI-Assisted via @sejournal, @MattGSouthern

Gen Z workers surveyed by Gallup said they would trust work done without AI over AI-assisted output by more than 2-to-1, with the gap widening. The post Gen Z Workers Pick Human-Only Output Over AI-Assisted appeared first on Search Engine Journal.

Your AI Visibility Strategy Doesn’t Work Outside English via @sejournal, @DuaneForrester
Search Engine Journal Search Engine Journal

Your AI Visibility Strategy Doesn’t Work Outside English via @sejournal, @DuaneForrester

Language bias in AI models creates hidden visibility gaps, forcing brands to rethink how they approach multilingual search and content strategy. The post Your AI Visibility Strategy Doesn’t Work Outside English appeared first on Search Engine Journal.

Google ressuscite Data Studio : la fin de l’expérience Looker Studio
Abondance Abondance

Google resurrects Data Studio: the end of the Looker Studio experience

After 3 and a half years as Looker Studio, Google renamed its analytics tool. Data Studio is back, with a clearer positioning and new ambitions around AI and the Data Cloud. Find out what it actually changes for users. What to remember: Go

Machine-First Architecture: AI Agents Are Here And Your Website Isn’t Ready, Says No Hacks Podcast Host via @sejournal, @theshelleywalsh
Search Engine Journal Search Engine Journal

Machine-First Architecture: AI Agents Are Here And Your Website Isn’t Ready, Says No Hacks Podcast Host via @sejournal, @theshelleywalsh

Websites aren’t built for AI agents, and that’s a problem. Slobodan Manic explains what needs to change. The post Machine-First Architecture: AI Agents Are Here And Your Website Isn’t Ready, Says No Hacks Podcast Host appeared first on Search Engine Journal.

Search Ad Growth Slows As Social & Video Gain Faster via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Search Ad Growth Slows As Social & Video Gain Faster via @sejournal, @MattGSouthern

IAB's annual report shows search ad growth fell while social media and digital video posted stronger year-over-year gains. The post Search Ad Growth Slows As Social & Video Gain Faster appeared first on Search Engine Journal.

What Is Answer Engine Optimization? And How to Do It
Semrush Blog Semrush Blog

What Is Answer Engine Optimization? And How to Do It

Answer engine optimization is the process of optimizing your brand to appear in AI-generated answers.

Generative Engine Optimization: A Practical Guide
Semrush Blog Semrush Blog

Generative Engine Optimization: A Practical Guide

Learn how generative engine optimization helps you appear in AI-powered search results.

Should You Use Auto-Generated Creative? – Ask A PPC via @sejournal, @navahf
Search Engine Journal Search Engine Journal

Should You Use Auto-Generated Creative? – Ask A PPC via @sejournal, @navahf

The role of auto-generated creative continues to evolve as advertisers weigh efficiency and scale against control and compliance. The post Should You Use Auto-Generated Creative? – Ask A PPC appeared first on Search Engine Journal.

Google’s Patent On Autonomous Search Results via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

Google’s Patent On Autonomous Search Results via @sejournal, @martinibuster

A recently updated patent describes how an automated assistant can circle back to a user when an answer is available at a later date. The post Google’s Patent On Autonomous Search Results appeared first on Search Engine Journal.

Daily Search Forum Recap: April 16, 2026
Seroundtable Seroundtable

Daily Search Forum Recap: April 16, 2026

Here is a recap of what happened in the search forums today...

Google Ads PMax Channel Performance Spend Over Time
Seroundtable Seroundtable

Google Ads PMax Channel Performance Spend Over Time

Google Ads has rolled out a new update to the channel performance report on the insights report that shows spend over time per channel. This shows you more clarity over your spending and if there are spikes or other reasons for those changes.

Wikipedia Deletes World-Famous SEO From Site: An Ode To Barry
Seroundtable Seroundtable

Wikipedia Deletes World-Famous SEO From Site: An Ode To Barry

Wikipedia says famed SEO news journalist is "non-notable" as the industry rages in response on platform known for reliable information, X, formerly known as Twitter.

Google Updates Some Merchant Center Product Specs For 2026
Seroundtable Seroundtable

Google Updates Some Merchant Center Product Specs For 2026

Google has made a number of updates to its Merchant Center product data specifications. Some changes went into effect on April 14, 2026 and others happen June 30, 2026 and January 31...

Google Ads Retiring Dynamic Search Ads For AI Max
Seroundtable Seroundtable

Google Ads Retiring Dynamic Search Ads For AI Max

Google Ads announced that starting in September Dynamic Search Ads will automatically upgrade to AI Max. This includes automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI Max.

Google AdSense Offerwall Is Now Generally Available
Seroundtable Seroundtable

Google AdSense Offerwall Is Now Generally Available

Google announced this week that Offerwall is now generally available on AdSense. Google has been expanding access to its publishers for Offerwall and now, it should be available to all.

LLMs Are Not as Complex as You Think: Here Are 10 Strategies To Improve AI Visibility
Moz Blog Moz Blog

LLMs Are Not as Complex as You Think: Here Are 10 Strategies To Improve AI Visibility

Struggling to earn LLM citations without a playbook? Discover 10 expert-backed strategies to boost AI visibility and long-term brand impact.

How To Become The AI Search Authority In Your Company [Webinar] via @sejournal, @lorenbaker
Search Engine Journal Search Engine Journal

How To Become The AI Search Authority In Your Company [Webinar] via @sejournal, @lorenbaker

Explore the impact of AI search on SEO roles and how brands can manage their online presence in AI outputs effectively. The post How To Become The AI Search Authority In Your Company [Webinar] appeared first on Search Engine Journal.

Why ChatGPT Cites One Page Over Another (Study of 1.4M Prompts)
Ahrefs Blog Ahrefs Blog

Why ChatGPT Cites One Page Over Another (Study of 1.4M Prompts)

But, although ChatGPT crawls dozens of pages to answer a single query, according to our research, it only ends up citing ~50% of them. Why does one page get the credit while another, which the AI clearly retrieved, gets nothing?…Read more ›

The AI Slop Loop via @sejournal, @lilyraynyc
Search Engine Journal Search Engine Journal

The AI Slop Loop via @sejournal, @lilyraynyc

New examples show how AI search tools confidently cite fabricated SEO updates, exposing a growing risk in relying on LLM-generated information. The post The AI Slop Loop appeared first on Search Engine Journal.

Google Is Replacing Dynamic Search Ads With AI Max via @sejournal, @brookeosmundson
Search Engine Journal Search Engine Journal

Google Is Replacing Dynamic Search Ads With AI Max via @sejournal, @brookeosmundson

Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do before September upgrades. The post Google Is Replacing Dynamic Search Ads With AI Max appeared first on Search Engine Journal.

The Modern SEO Center Of Excellence: Governance, Not Guidelines via @sejournal, @billhunt
Search Engine Journal Search Engine Journal

The Modern SEO Center Of Excellence: Governance, Not Guidelines via @sejournal, @billhunt

Replace optional SEO guidelines with enforceable governance to ensure consistent signals and scalable visibility across the enterprise. The post The Modern SEO Center Of Excellence: Governance, Not Guidelines appeared first on Search Engine Journal.

Why Your Search Data Doesn’t Agree (And What To Do About It) via @sejournal, @coreydmorris
Search Engine Journal Search Engine Journal

Why Your Search Data Doesn’t Agree (And What To Do About It) via @sejournal, @coreydmorris

Attribution gaps, platform silos, privacy changes: Conflicting data is only getting worse. Here's how to lead with clarity when the numbers don't match. The post Why Your Search Data Doesn’t Agree (And What To Do About It) appeared first on Search Engine Journal.

Google Just Made It Easy For SEOs To Kick Out Spammy Sites via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

Google Just Made It Easy For SEOs To Kick Out Spammy Sites via @sejournal, @martinibuster

Google just handed SEOs a new way to hit spammy sites with manual actions and get them deindexed from search results. The post Google Just Made It Easy For SEOs To Kick Out Spammy Sites appeared first on Search Engine Journal.

Daily Search Forum Recap: April 15, 2026
Seroundtable Seroundtable

Daily Search Forum Recap: April 15, 2026

Here is a recap of what happened in the search forums today...

How to do a website audit in 2026 (+ free tracker)
Semrush Blog Semrush Blog

How to do a website audit in 2026 (+ free tracker)

Learn how to do a website audit that covers your site’s SEO, AI visibility, user experience, and more.

Google Knowledge Graph: What it is & why it matters
Semrush Blog Semrush Blog

Google Knowledge Graph: What it is & why it matters

Google’s Knowledge Graph is an information database with entity details. Here’s how to optimize for it.

Google rolls out worldwide agentic restaurant booking via AI Mode
Semrush Blog Semrush Blog

Google rolls out worldwide agentic restaurant booking via AI Mode

Google made agentic restaurant booking through AI mode globally available. See what it means for you.

Google: We May Use Spam Report Submissions For Manual Actions
Seroundtable Seroundtable

Google: We May Use Spam Report Submissions For Manual Actions

Google has posted a clarification that says it now "Google may use spam report submissions to take manual action against violations." The update was posted here and added to the report spam page.

Google Posts Repeat Posts Feature Now Live
Seroundtable Seroundtable

Google Posts Repeat Posts Feature Now Live

A few months ago, we saw Google testing recurring, repeating Google Posts options. Well, now that option is officially live. This is in addition to the ability to schedule Google Posts.

L’édition d’avril 2026 de Réacteur est arrivée !
Abondance Abondance

The April 2026 edition of Reactor is here!

As you know, every month we welcome several authors to our premium media Reactor. Everyone is invited to share their expertise around a problem related to Search Marketing. For this April 2026 edition, we offer 5 exceptional items!

Google Ads Consolidating Enhanced Conversions With On/Off Switch
Seroundtable Seroundtable

Google Ads Consolidating Enhanced Conversions With On/Off Switch

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying this by consolidating enhanced conversions for web and enhanced conversions for leads into a single,

Google Confirms Confirming Search Console Email Is A Bug
Seroundtable Seroundtable

Google Confirms Confirming Search Console Email Is A Bug

A bug has triggered scores of emails from Google saying it is collecting impressions on sites long since verified in Search Console. Do not be alarmed, it is a bug.

Microsoft Advertising SOAP API Being Retired Jan 31, 2027
Seroundtable Seroundtable

Microsoft Advertising SOAP API Being Retired Jan 31, 2027

Microsoft Advertising will be transitioning from its SOAP to REST API and with that, on January 31, 2027, the SOAP API will be fully retired on January 31, 2027.

New Google Search Console Message Glitch Gives SEOs A Scare via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

New Google Search Console Message Glitch Gives SEOs A Scare via @sejournal, @martinibuster

A Google Search Console glitch resulted in a message to site owners implying that impressions have only just started being reported. The post New Google Search Console Message Glitch Gives SEOs A Scare appeared first on Search Engine Journal.

Google Chrome Skills Turn Gemini Prompts Into Reusable Workflows via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

Google Chrome Skills Turn Gemini Prompts Into Reusable Workflows via @sejournal, @MattGSouthern

Google is rolling out Skills to Gemini in Chrome on desktop, letting users save prompts as reusable one-click tools and run them across selected tabs. The post Google Chrome Skills Turn Gemini Prompts Into Reusable Workflows appeared first on Search Engine Journal.

Why Your Webinar Program Isn’t Working (So, Copy Ours) via @sejournal, @hethr_campbell
Search Engine Journal Search Engine Journal

Why Your Webinar Program Isn’t Working (So, Copy Ours) via @sejournal, @hethr_campbell

5 years ago, I stepped into the role of webinar ringmaster. I said yes to moderating, but it was all the background work that gave me butterflies. I’d second and third guess everything. Is the title right? What if it flops? Is the content level right for the attendees? Will the right attendees sign

Shorter, Focused Content Wins In ChatGPT via @sejournal, @Kevin_Indig
Search Engine Journal Search Engine Journal

Shorter, Focused Content Wins In ChatGPT via @sejournal, @Kevin_Indig

Learn why covering fewer subtopics can outperform exhaustive guides in ChatGPT citations, backed by large-scale data. The post Shorter, Focused Content Wins In ChatGPT appeared first on Search Engine Journal.

Deindexed, Delayed, and Down: Investigating A Site’s Removal From Google Before A Delayed Manual Action Arrived [Case Study]
GSQI GSQI

Deindexed, Delayed, and Down: Investigating A Site’s Removal From Google Before A Delayed Manual Action Arrived [Case Study]

Wednesday was a relatively normal day for me in Google Land. I was auditing client sites, still digging into the March 2026 core update movement, and posting the latest SEO and AI Search news across social media. But then an interesting email arrived. It was from a company I helped last year and the

How To Break Through An Affiliate Site Plateau & Find New Growth – Ask An SEO via @sejournal, @rollerblader
Search Engine Journal Search Engine Journal

How To Break Through An Affiliate Site Plateau & Find New Growth – Ask An SEO via @sejournal, @rollerblader

Get actionable ways to break affiliate plateaus using data, audience research, and new content distribution channels. The post How To Break Through An Affiliate Site Plateau & Find New Growth – Ask An SEO appeared first on Search Engine Journal.

Google Lists 9 Scenarios That Explain How It Picks Canonical URLs via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

Google Lists 9 Scenarios That Explain How It Picks Canonical URLs via @sejournal, @martinibuster

Google's John Mueller lists nine scenarios that lead Google to choose one URL as the canonical over another. The post Google Lists 9 Scenarios That Explain How It Picks Canonical URLs appeared first on Search Engine Journal.

Daily Search Forum Recap: April 14, 2026
Seroundtable Seroundtable

Daily Search Forum Recap: April 14, 2026

Here is a recap of what happened in the search forums today...

5 Ways to Increase Your Website Authority in 2026
Semrush Blog Semrush Blog

5 Ways to Increase Your Website Authority in 2026

Increase your website‘s domain authority by building quality backlinks, focusing on the right keywords, etc.

Local Keyword Research for SEO: What It Is & How to Do It
Semrush Blog Semrush Blog

Local Keyword Research for SEO: What It Is & How to Do It

Learn how to do local keyword research to find high-intent terms and improve visibility in local search and Maps.

Google Search Goes After Back Button Hijacking With New Spam Penalty
Seroundtable Seroundtable

Google Search Goes After Back Button Hijacking With New Spam Penalty

It's been a while since Google has come out with a new search spam policy and penalty to accompany it with and now we have a new one, "back button hijacking." Back button hijacking is something many of us were surprised Google didn't specifically disallow but now, Google said it is on the rise and i

Google Can Handle Multiple URLs To A Page But Why Make It Harder
Seroundtable Seroundtable

Google Can Handle Multiple URLs To A Page But Why Make It Harder

Google's John Mueller said on Reddit that Google can handle and deal with having multiple URLs for a single web page, but it is not a good practice. He said it makes it harder for Google and Google will just pick one URL anyway.

Google Business Profile Updates Identity Change Policy Language
Seroundtable Seroundtable

Google Business Profile Updates Identity Change Policy Language

Google has made some changes to the Google Business Profile policy document, specifically the identity change section. It is now much more descriptive than before.

Google Is Aware Of And Warns Against Self-Serving Listicles
Seroundtable Seroundtable

Google Is Aware Of And Warns Against Self-Serving Listicles

As part of an article from The Verge taking aim at SEOs, Google says that they are aware of self-serving listicles and work to prevent this abuse from impacting results.

Google s’attaque aux sites qui détournent le bouton retour du navigateur
Abondance Abondance

Google attacks sites that hijack the browser's back button

Google has just formalized a new anti-spam policy targeting a deceptive practice well known to webmasters: the hijacking of the back button. Sites that still use it have until June 15, 2026 to comply, under penalty of penalties in search results.

Google Ads & Google Analytics Data Controls Update
Seroundtable Seroundtable

Google Ads & Google Analytics Data Controls Update

Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to "simplify data controls and remove redundant settings between Google Analytics and Ads, we are planning to consolidate controls base

Goossips SEO : Markdown & HTML
Abondance Abondance

Goossips SEO : Markdown & HTML

L’article "Goossips SEO : Markdown & HTML" a été publié sur le site Abondance.

The Complete AI Research Workflow: From Prompt Discovery to Content Creation
Moz Blog Moz Blog

The Complete AI Research Workflow: From Prompt Discovery to Content Creation

Is your content strategy ready for the newest evolution of search? Learn an easy 5-step workflow to track AI visibility and optimize your content using Moz Pro’s AI Research toolkit.

New Google Spam Policy Targets Back Button Hijacking via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

New Google Spam Policy Targets Back Button Hijacking via @sejournal, @MattGSouthern

Google added back button hijacking to its malicious practices spam policy. Enforcement starts June 15, 2026. Sites have two months to remove offending code. The post New Google Spam Policy Targets Back Button Hijacking appeared first on Search Engine Journal.

The Dangerous Seduction Of Click-Chasing
Search Engine Journal Search Engine Journal

The Dangerous Seduction Of Click-Chasing

News publishers chasing SEO-driven clicks often sacrifice audience trust, and pay the price when rankings collapse. The post The Dangerous Seduction Of Click-Chasing appeared first on Search Engine Journal.

Google transforme Search en gestionnaire d’agents : la vision de Sundar Pichai
Abondance Abondance

Google turns Search into an agent manager: Sundar Pichai's vision

In a groundbreaking interview with Stripe's CEO, Sundar Pichai sketched out much more than an abstract vision. He set a deadline, listed the technical barriers and described how he himself uses these tools internally. Here's what web professionals need to remember. What to remember

How To Measure PPC Performance When AI Controls The Auction via @sejournal, @brookeosmundson
Search Engine Journal Search Engine Journal

How To Measure PPC Performance When AI Controls The Auction via @sejournal, @brookeosmundson

Measure PPC performance in 2026 with AI-driven auctions, smarter attribution, profit-based metrics, and reporting frameworks built for Google Ads automation and AI search. The post How To Measure PPC Performance When AI Controls The Auction appeared first on Search Engine Journal.

Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow via @sejournal, @martinibuster
Search Engine Journal Search Engine Journal

Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow via @sejournal, @martinibuster

A recent announcement by Google signals the start of a massive change in how the internet and search work. The post Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow appeared first on Search Engine Journal.

How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence via @sejournal, @Dixon_Jones
Search Engine Journal Search Engine Journal

How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence via @sejournal, @Dixon_Jones

Research on language models reveals how brands win or lose in AI-generated recommendations based on association strength. The post How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence appeared first on Search Engine Journal.

Daily Search Forum Recap: April 13, 2026
Seroundtable Seroundtable

Daily Search Forum Recap: April 13, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Catching up on the newsletter...

New Study Points to Holes In AI Overviews
Seroundtable Seroundtable

New Study Points to Holes In AI Overviews

The NY Times commissioned a study that says AI Overviews have holes in both grounding and accuracy.

Google AdSense Will Experiment With New Ad Technology Partners
Seroundtable Seroundtable

Google AdSense Will Experiment With New Ad Technology Partners

Google announced that on August 20, 2026 it will experiment with an updated set of commonly used ad technology partners. If the experiments go well, Google will switch it "on or after June 5, 2026."

Google Search Console Testing AI Contribution
Seroundtable Seroundtable

Google Search Console Testing AI Contribution

It looks like Google is testing a new report within Google Search Console named AI contribution. I have no clue what it looks like but I suspect it is a lot like the Bing Webmaster Tools AI performance reports.

Google Still Processing Status To XML Sitemaps - Nothing To Announce
Seroundtable Seroundtable

Google Still Processing Status To XML Sitemaps - Nothing To Announce

Google was asked if it is possible to add a new status to the XML sitemap statuses for "still processing." John Mueller from Google responded on Blueshy saying, "I've chatted with the teams involved about this on & off, I've seen that it can be annoying." But he added he has nothing to announce.

Google May Ignore Links From Sites That Spam & Violate Policies
Seroundtable Seroundtable

Google May Ignore Links From Sites That Spam & Violate Policies

Google's John Mueller reconfirmed that Google Search may simply ignore outbound links from sites that violate its search spam policies. This is not new, Google has been doing this manually and algorithmically for years now but he reiterated this on Bluesky.

Introducing a new spam policy for "back button hijacking"
Google Search Central Google Search Central

Introducing a new spam policy for "back button hijacking"

Today, we are expanding our spam policies to address a deceptive practice known as "back button hijacking", which will become an explicit violation of the "malicious practices" of spam policies, leading to potential spam actions.

Google March Core Update Visibility Shifts & Patterns In the US
Aleyda Solis Aleyda Solis

Google March Core Update Visibility Shifts & Patterns In the US

I’ve analyzed the biggest US domain level visibility shifts in Sistrix, along with the top keyword changes behind them, using a two-week measurement window from March 26 to April 11, 2026, which includes the rollout period of the March 2026 core update from March 27 to April 8, to identify any recur

How AI Agents See Your Website (And How To Build For Them) via @sejournal, @slobodanmanic
Search Engine Journal Search Engine Journal

How AI Agents See Your Website (And How To Build For Them) via @sejournal, @slobodanmanic

Websites built with semantic HTML, accessible patterns, and visible server-rendered content are better positioned for the agentic web. The post How AI Agents See Your Website (And How To Build For Them) appeared first on Search Engine Journal.

What Pichai’s Interview Reveals About Google’s Search Direction via @sejournal, @MattGSouthern
Search Engine Journal Search Engine Journal

What Pichai’s Interview Reveals About Google’s Search Direction via @sejournal, @MattGSouthern

Sundar Pichai outlines search as an “agent manager,” signaling a shift from link-based results to task completion and multi-step workflows. The post What Pichai’s Interview Reveals About Google’s Search Direction appeared first on Search Engine Journal.

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